Product Marketing Insider

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion.

Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having previously worked in digital marketing.

In this must-listen episode, Robbie discusses:

• The nuances of working with partners, and how his role differs from a conventional product marketing position.
• Transferable skills he's taken from the world of digital marketing and applied to his product marketing position.
• Ingredients for a successful GTM campaign.
• How product marketers can establish their product as the MVP in its respective field.
• Effective ways to secure the support of key stakeholders when planning and executing a GTM plan.
• Golden pieces of advice for product marketers launching products on a global scale, and how such launches differ from domestic, low-key campaigns.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director.

Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses:

• His experience transitioning from B2C to B2B

• Why he pursued a career as a full-stack marketer

• Transferable product marketing skills he's applied in his full-stack role

• Managing a team comprising team members situated across different countries and continents

• Predictions for the future of full-stack marketing

Plus much more...

In this special episode of Product Marketing Insider, Mikey Mioduski, Kelsey Jones, and Allie Wilson from GhostRanch Communications take the reins.

Looking ahead to the rest of 2023, Allie and Kelsey highlight three C's to look out for in presentation materials: Cohesion, Composability, and Continued Learning.

Tune in for some fresh ideas to bring to your team and how to keep up in the rapidly evolving presentation and visual storytelling space.