In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion.

Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having previously worked in digital marketing.

In this must-listen episode, Robbie discusses:

• The nuances of working with partners, and how his role differs from a conventional product marketing position.
• Transferable skills he's taken from the world of digital marketing and applied to his product marketing position.
• Ingredients for a successful GTM campaign.
• How product marketers can establish their product as the MVP in its respective field.
• Effective ways to secure the support of key stakeholders when planning and executing a GTM plan.
• Golden pieces of advice for product marketers launching products on a global scale, and how such launches differ from domestic, low-key campaigns.