Product Marketing Insider

We kick off our Insider series with Martin Aguinis, Global Marketing Lead at Flutter, for Google, who recently walked away with our 2019 Rising Star in Product Marketing award.

In the show, Martin chats about his university ventures, life at one of the world's biggest brands, and what winning the award meant to him.

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"Receiving an award like this is a huge honour and it was never something I thought I would win, but it’s been a great additional motivator to just really continue doing what I’m doing, giving back and passing along help so the next person can win.”

In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between.

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"We try to over-communicate, I have never had somebody from sales or engineering or product ever once say we communicate too much. That just tells me the more we can sync all of these teams around here's what's going on, here's why, and here's when it's going to go to market or you know, impact customers, the better."

Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have helped her get where she is today, and some words of wisdom for new and aspiring product marketers.

Oh, and her reaction to receiving the award too, of course.

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"I feel like I've tried to do my best to be a steward and an advocate for the discipline for many, many years, so I very much appreciate the award. It was an incredible honour."