Product Marketing Insider

This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years.

Su has worked with companies like Microsoft and has held roles such as VP & Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more.

---

"I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're seeing lots of B2B tech companies using video in a variety of different ways, for demand gen purposes, for adoption and consumption into the customer group that you have and your customer base. "

This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey.

---

"You need to be the one reminding everyone who you're building for, and who you're marketing to. That's what I see as my responsibility as well. Just always reminding everyone there's a person at the center of this, and this is who that person is and this is what they care about. And finally, maybe to communicate clearly and early with your stakeholders. 

"You'll have to understand their pressures, I would look to understand exactly what they need to do their job well, and position yourself where you can add the most value. For example, what does the product team need most from you? It depends on how many product managers you work with, but what is it that you can do for them that will help them most."

We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit.

In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business.

---

We take a 50-minute look into the life of Div Manickam and talk about all things B2B, no-meeting-Wednesdays, product portfolios, and elevating the role of product marketing on an industry-wide scale.

---

"9 out of 10 times I would have people come to us, primarily the product team, and say "hey, here's the roadmap presentation, pretty it up." Or I would have sales say "okay, I'll put these slides together, can you pretty them up?" Like, yes, I can, but I can also help you shape the message so it does a better job."

In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee.

---

"Communication, the ability to quickly get to information and deal with it and for my company, I would say some technical skills because our products are really technical. I'd say they've been the most important skills for me."