The Digital Download Podcast

AI Won't Transform Your Marketing This Will


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"Unlock the difference between AI experimentation and true enterprise adoption in marketing as AI strategy advisor Yogesh Chavda joins The Digital Download to share how organizations can achieve real business outcomes leveraging artificial intelligence for marketing. Find out what separates surface-level experimentation from actionable, enterprise-scale applications and why this distinction matters for marketing and executive teams aiming for growth.

Dive into practical advice for chief marketing officers and executive leaders on how to bridge the gap between personal AI adoption (such as using tools like ChatGPT and Gemini) and embedding AI within core business processes. Yogesh details the most common challenges—including data privacy, security concerns, and organizational hesitancy—and offers actionable solutions for moving from pilot projects to enterprise-scale impact.

If you’re weighing how to train and empower your teams for AI adoption or seeking clarity on what success looks like for AI in marketing, this episode gives you a clear framework for experimentation, validation, and the translation of AI innovation into competitive advantage. Learn from real-world case studies, hear about pitfalls to avoid (like confusing efficiency wins with long-term value), and discover why the human-AI partnership is essential for expert-level business outcomes.

Highlights -

05:12 AI's Rapid Rise and Adoption

19:31 AI-Powered Brand Turnaround Success

31:31 Framework Over Accuracy in Problem Solving

43:38 Talking AI: Early Implementation Insights

49:16 Innovation Requires All-In Commitment

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#ArtificialIntelligence #MarketingStrategy #CMO #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com
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The Digital Download PodcastBy Digital Download