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This episode is especially useful for marketers, business owners, and professionals frustrated by bland, repetitive AI output. The hosts dig into the comparison between prompt engineering and context engineering, clarifying why context is critical, how it grows over time, and why investing effort in this area pays off with AI-generated content that actually sounds like you—or your company—instead of a faceless machine. The conversation references onboarding a new team member and the need for continuous “coaching” of your AI, so it can evolve with your changing priorities and voice.

Discover how context engineering is similar to effective onboarding and ongoing team development: it’s not a one-and-done technical task. The panel discusses the limits of relying only on templates and why context is what turns AI from a basic information tool into a creative, personalized collaborator. Learn how to avoid adding noise to the already crowded digital space by moving beyond surface-level AI use and focusing on real differentiation.

Plus, get answers to audience questions about the biggest challenges in training AI to understand your business, why “flat database” thinking falls short, and how great sales skills can make you a great AI prompter. If you’re committed to making generative AI a valuable part of your workflow, this episode will help you unlock its full potential by building robust context and using prompts as effective processes—not shortcuts.

Tune in and find out how to make generative AI work for you through powerful context engineering, and explore what it means for authentic digital marketing, content creation, and business communication.

Highlights -

04:41 "Context Matters: Beyond Templates"

13:59 "Effective Onboarding: Beyond Basics"

30:34 "Regular Context Updates Are Key"

46:12 "Context Matters in Modern Sales"

50:43 "Authenticity in Conversations with Others"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#GenerativeAI #ContextEngineering #PromptEngineering #DigitalDownloadPodcast #AIContentStrategy

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Learn how to filter news and information overload in today's hyper-connected world with communication expert TJ Walker. If you want to sharpen your critical thinking skills, identify reliable news sources, and understand the real effects of media bubbles on decision-making, this episode is for you.

TJ Walker shares his daily process for evaluating information, including which sources to trust and how to identify credible opposing viewpoints. The team investigates why critical thinking is needed now more than ever, and what role education, AI tools, and personal discipline play in resisting misinformation. From weighing expert opinions and fact-checking professionals to understanding how clickbait and polarization shape our perception, this episode offers actionable tips for leaders, marketers, and anyone trying to stay informed.

If you want to improve your decision-making, become a smarter consumer of news, and help your team or company thrive amid digital distraction, you’ll find clear takeaways in this episode. Watch to gain the upper hand in news filtering, strengthen your critical thinking, and safeguard yourself and your business in the modern attention economy.

Highlights -

05:57 AI Assistants Enhance Online Learning

18:04 "Question, Research, Think Critically"

31:39 Lack of Critical Thinking Everywhere

42:10 Optimism in Business vs Politics

51:05 "Clickbait Can't Build Success"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#NewsFiltering #CriticalThinking #MediaLiteracy #DigitalDownloadPodcast #InformationOverload

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Tired of outdated cold calling and mass email tactics delivering low conversion rates? This episode of The Digital Download focuses on modern social selling techniques and offers a practical map to your next sale. Hosts Bertrand Godillot, Tracy Borreson, Tim Hughes, and Adam Gray walk through why the traditional go-to-market playbook is broken and discuss realistic strategies for building better relationships—and better results—by leveraging your digital network.

You’ll walk away understanding that consistent, 20-25 minute daily social selling routines can reliably generate 5-10 high-quality conversations per week—without feeling like you’re “spam calling” or burning leads. Bertrand Godillot shares real-world metrics and time investment tips, helping skeptics realize how social selling can create a sustainable pipeline.

Whether you’re in B2B sales, marketing, or just trying to get more out of your network, this episode provides a clear, non-hyped blueprint for replacing outdated go-to-market moves with smart social selling. Tune in to learn from real practitioners who have made the shift—and seen the results.

Highlights -

03:50 "Explaining Social Selling Simply"

16:40 "Cold Outreach and Content Tactics"

26:36 "Connecting Ecosystems Over Selling"

40:17 "Building Exposure to Influence"

45:03 "Intentional Relationship Building Strategies"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#SocialSelling #GoToMarket #DigitalNetworking #RelationshipBuilding #LinkedInSales

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Decision culture is at the center of how risk, transparency, and innovation play out in business environments. With his extensive background in risk management at global banking giants, Wolfram Grohnert brings perspective on how silence in meetings is often mistaken for consent—leading to overlooked risks and less-informed choices. Learn how decisions can be shaped by who speaks up and when, and discover easy-to-apply methods for creating better decision-making frameworks within your teams.

Key topics include how senior voices often dominate in traditional decision-making processes, the problems with one-directional communication, and why engaging diverse input—even from the most junior team members—leads to better business outcomes. Wolfram Grohnert and the hosts discuss practical tools for breaking the silence, drawing out fresh perspectives, and fostering a culture where more voices matter.

Practical takeaways from the episode:

Why flipping the order of who speaks in meetings (starting with the most junior voices) can transform team dynamics

How to distinguish between data and noise in a conversation-heavy, high-stakes environment

Ways to introduce more transparency into decision committees—even if you aren’t the chair

Tips for encouraging authentic participation, from ‘red/yellow/green cards’ to direct outreach in digital meetings

Insights on the relevance of adaptability, curiosity, and inclusivity to strong decision culture

Anyone interested in improving organizational outcomes, boosting transparency, or developing their own leadership style will find this episode especially relevant. Expand your toolkit and gain new perspectives on decision-making from both management experts and those in the trenches.

Highlights -

06:38 Dominant Voices Silence Others

19:09 "Building Inclusive Decision Ownership"

27:41 "Embracing Diverse Communication Methods"

33:45 Networking, Gender, and Camera Comfort

45:35 Navigating Traditional Leadership Dynamics

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#DecisionCulture #OrganizationalCommunication #BusinessLeadership #TeamDecisionMaking #DigitalMeetings

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Is AI supporting your business growth, or quietly eroding your brand’s unique value? In this episode of The Digital Download, we unpack the reality behind artificial intelligence in content creation—what makes AI a valuable teammate, and where do businesses misstep? If you want straightforward insights into effective AI content strategy that won't result in generic noise, this episode offers practical advice from experienced panelists.

Our panelists share how you can turn AI into a “superpower” for your brand, not a liability. Discover how uploading your own thoughts, blogs, and research into AI tools like NotebookLM can help models reflect your unique expertise and tone of voice. You’ll hear real-world examples about creating a digital content library from your personal catalog, prompting more tailored and engaging posts that actually resonate with your audience.

By watching this episode, you’ll benefit from actionable tips on:

Building an effective AI content strategy using your unique knowledge

How to feed the right context and convictions to your AI teammate

Techniques for ongoing management of your AI digital assets so your content stays relevant

Balancing automation with authenticity, ensuring your insights drive the conversation, not just the technology

Whether you’re just getting started with AI in business, or looking to refine how you leverage large language models in your organization, this episode is packed with examples and advice grounded in real business scenarios—not just theory.

Highlights - 

06:09 "AI-Generated Content Experience"

20:13 "AI as Creative Sparring Partner"

34:48 "Using AI with Clear Purpose"

46:46 "The Human Spark and AI"

48:52 "AI: Tool for Intentional Minds"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! 

You can find a link to our next scheduled live show at https://DigitalDownload.live 

#AIContentStrategy #BusinessAI #AIUniqueValue #DigitalDownloadPodcast #AuthenticContent

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Discover why chasing in-market buyers is a statistical dead end on this episode of The Digital Download. If you want to learn how to rework your sales strategy for today’s digital marketplace—and avoid competing for just 0.25% of your target market—this conversation breaks down the numbers, the underlying causes, and practical solutions. Understanding the realities behind “sales strategy” and “brand trust” is essential if you want to align your teams and actually reach the right customers.

You’ll hear about the importance of shifting away from desperate “chasing” tactics. Instead, you'll learn how building relationships and investing in authentic engagement can lead to better outcomes over time. The conversation covers why marketing and sales should work together, how most brands inadvertently turn their guidelines into a prison, and why corporate content rarely builds true brand trust.

Tired of relying on scripts, templates, or chasing quarterly numbers? You’ll learn how relevance, sincere outreach, and championing the unique strengths of your team can elevate your brand well beyond competing on price or SEO rankings. The advice in this episode is practical: break the box, be authentic, and start real conversations. Your sales strategy—and brand reputation—will benefit in ways no algorithm can predict.

Highlights -

10:59 "Reevaluating Marketing-Sales Relationship"

24:17 Reputation: People Shape Brands

35:05 Algorithm Change Impact & Differentiation

41:53 Authenticity Over Conformity in Business

49:50 "Authenticity Over Sales Tactics"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#SalesStrategy #BrandTrust #AuthenticEngagement #RelationshipMoat #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Discover why understanding Day One shortlists is crucial to winning deals in today's B2B buyer experience. In this episode of The Digital Download, we break down the findings of the 2025 B2B Buyer Experience Report with Kerry Cunningham from 6Sense. You’ll learn how modern buying behaviors are reshaping sales and marketing, and why being on the buyer’s shortlist from the start is increasingly vital.

Gain practical insights on why traditional lead generation strategies may no longer be effective, as buyers now form their preferences—and often their final decisions—well before speaking with sales representatives. The discussion covers critical topics like demand identification versus demand generation, the importance of buying groups, and the impact of AI and economic uncertainty on buying cycles.

If you’re in B2B sales or marketing, this episode is essential listening. Learn how to shift your approach away from chasing one-off leads and instead focus on holistic engagement that ensures your company is considered from Day One. Kerry Cunningham and the panel explain how new entrants can break into established markets, why most sales pipelines fail, and how organizations must reimagine their engagement strategies to stay relevant.

Highlights - 

06:07 Lead Conversion is Ineffective

18:53 Buyers Already Know Their Choice

36:53 "Building Relationships for Sales Growth"

46:31 "B2B Buying: Delayed Cause & Effect"

50:13 Empowering Communities, Beyond Selling

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! 

You can find a link to our next scheduled live show at https://DigitalDownload.live 

#B2BBuyerExperience #DayOneShortlist #DemandIdentification #B2BSalesStrategy  #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

Unlock the secrets of LinkedIn profile optimization for sales professionals and business leaders in today’s competitive landscape. In this episode of The Digital Download, our panel dives deep into how to transform your LinkedIn presence from a simple online CV into a powerful business tool that attracts clients, builds trust, and creates genuine business relationships. Learn how a strategic approach to your profile impacts buyer decisions—even before any real conversation begins.

In this episode, you’ll get clear explanations and real examples about why LinkedIn profile optimization matters—especially for salespeople and consultants. The team explores what buyers look for when visiting your profile, how a personal branding strategy gives you a competitive edge, and why the old-fashioned “job titles and achievements” approach just doesn’t cut it anymore. Instead, learn how to use storytelling and authenticity to resonate with your target audience and move them closer to a business conversation.

Whether you’re in sales, marketing, consulting, or just want your profile to open up new business opportunities, The Digital Download’s latest episode offers clear, practical insights on LinkedIn profile optimization. Start transforming your profile so it supports your business goals and helps you stand out in LinkedIn’s global marketplace.

Highlights -

04:38 "Your LinkedIn Profile Matters"

12:55 "Networking Begins with Relationships"

24:42 "Personal Branding for Sales Success"

40:32 "Scaling Trust Digitally"

51:05 "Human Element Drives Brand Perception"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#LinkedInProfileOptimization #PersonalBranding #BusinessNetworking #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

This conversation dives deep into the myth that picking up the phone and interrupting prospects (classic cold outreach) is the key to influencing deals early. You’ll benefit from the latest research—including exclusive highlights from the recent 6Sense buyer report—and hear why cold outreach often forces sellers to compete only at the end of the buyer’s journey, not the beginning. Discover why most buyers shortlist trusted brands or advisors long before they speak with a rep, and how this is transforming digital sales strategies across industries.

Gain practical advice on rebuilding your go-to-market approach for the digital era, including how to nurture buyer trust, leverage social selling, and position yourself or your company to get onto shortlists for major deals. The discussion also explores why frequent territory shifting hurts relationship building, the role of content and personal branding in sales engagement, and what metrics really matter for successful digital sales transformation.

Highlights - 

08:42 "Winning Deals Through Relationships"

22:27 Outdated Sales Strategies

38:15 Winning Team Decision Strategies

46:43 "Role Reversal in Sales Calls"

50:28 "Salespeople's Future in Automation"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged! 

You can find a link to our next scheduled live show at https://DigitalDownload.live 

#ColdOutreach #DigitalSalesTransformation #SalesEngagement #ModernB2BSales #TrustInSales #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com