Tired of outdated cold calling and mass email tactics delivering low conversion rates? This episode of The Digital Download focuses on modern social selling techniques and offers a practical map to your next sale. Hosts Bertrand Godillot, Tracy Borreson, Tim Hughes, and Adam Gray walk through why the traditional go-to-market playbook is broken and discuss realistic strategies for building better relationships—and better results—by leveraging your digital network.

You’ll walk away understanding that consistent, 20-25 minute daily social selling routines can reliably generate 5-10 high-quality conversations per week—without feeling like you’re “spam calling” or burning leads. Bertrand Godillot shares real-world metrics and time investment tips, helping skeptics realize how social selling can create a sustainable pipeline.

Whether you’re in B2B sales, marketing, or just trying to get more out of your network, this episode provides a clear, non-hyped blueprint for replacing outdated go-to-market moves with smart social selling. Tune in to learn from real practitioners who have made the shift—and seen the results.

Highlights -

03:50 "Explaining Social Selling Simply"

16:40 "Cold Outreach and Content Tactics"

26:36 "Connecting Ecosystems Over Selling"

40:17 "Building Exposure to Influence"

45:03 "Intentional Relationship Building Strategies"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

#SocialSelling #GoToMarket #DigitalNetworking #RelationshipBuilding #LinkedInSales

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