In this episode of The Digital Download, we unlocked key insights into cybersecurity essentials with Terry Ziemniak, a fractional Chief Information Security Officer (CISO). Discover how Terry, helps small to midsize businesses achieve the right balance of security without hampering operations. Learn about effective risk management strategies and understand why being "secure enough" is crucial for your business. Terry also emphasizes managing cybersecurity on a budget and implementing essential safeguards like backups and multi-factor authentication.

 

Highlights -

10:04 Defining cybersecurity goals depends on external influences

14:03 Focus on general, necessary protections against cybercrime

22:37 Determining cybersecurity budget varies

29:55 AI-powered social engineering enhances fraud techniques

45:36 AI risk, cybersecurity focus, social engineering improvement

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Cybersecurity #BusinessResilience #DataProtection #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we discover how AI can transform your business operations with Arnaud Lucas, CTO and VP of engineering at Wanderu. We learn about the copilot model, where AI assists in tasks while emphasizing the importance of human oversight to prevent AI hallucinations - factual, logical, and contextual - and how to mitigate their risks through effective prompt engineering. We discuss the inconsistency in AI responses and how it poses a challenge for organizations looking to leverage AI for efficiency. And we highlight the importance of understanding and navigating these complexities to ensure successful AI adoption.

 

Highlights -

07:52 Use AI responsibly with human oversight

19:59 Companies guide AI use; ensuring responsible implementation

31:31 Many organizations undervalue skilled employees, favoring automated solutions

41:35 Companies must balance AI innovation and compliance

50:20 Successful AI implementation requires customization, data, workflows

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Leadership #Innovation #AI #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we explore the art of luxury branding, storytelling, and targeting diverse high-end clients in the digital age with luxury branding expert Elizabeth Solaru. Discover how storytelling and branding can transform an ordinary product into a luxury brand, the importance of understanding your luxury clients, and the unique challenges of creating digital luxury experiences in today's market. Understand the importance of credibility, sustainability, and balancing generational appeal in your branding strategies. Unpack the significance of price as a brand signifier and learn how businesses can balance credibility, authenticity, and sustainability to appeal to both older and younger generations.

 

Highlights -

08:23 Gen Zs redefine luxury, ignoring traditional rules

19:46 Emotional storytelling creates a connection for branding

25:17 Successful blending of digital and personal experience

33:53 Can B2B brands evoke luxury appeal?

46:14 Experience is crucial to luxury brand loyalty

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#LuxuryBusiness #BrandStrategy #ClientEngagement #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we explore the complexities of allyship, the importance of authentic representation, and overcoming unconscious bias with DEI advocate and founder of Equity in Tech Group, Cohan Leon Daley. We also discuss the necessity of authentic representation in leadership roles and how superficial gestures fall short of meaningful change. Other significant topics include the role of generational changes in values, the urgency of addressing unconscious biases, and the need for inclusive technology that respects and represents diverse identities. Learn how to support underrepresented groups authentically, bridge understanding, and create positive, actionable change in personal and professional realms.

 

Highlights -

06:56 Allyship is essential support and standing up

18:09 DEI leaders often lack budget and direction

23:33 Challenging tokenism and cultural bias in workplaces

38:44 Diverse leadership leverages hardships to create opportunities

43:49 Leadership support essential for effective advocacy and alliances

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Allyship #EquityInTech #DEI #Leadership #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we unlock the secrets to making price irrelevant through exceptional customer experiences with insights from John DiJulius, consultant, Chief Revolution Officer, and author of 'The Customer Service Revolution'. Hear practical insights from John’s work with top brands like Ritz Carlton, Lexus, and Starbucks. Discover how consistency in service, personalized interactions, and building genuine relationships can transform your customer service strategy. And learn John’s proven methods to boost customer loyalty, the importance of "service aptitude," and why understanding your client beyond business needs is crucial.

 

Highlights -

06:10 Service recovery paradox: Loyalty increases after resolving issues

11:08 Knowing your customer’s personal 'FORD'

21:29 Assessing service aptitude through passion and enthusiasm

39:17 Provide exceptional value; request referrals strategically

52:20 Compete in experience, not price

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#CustomerExperience #BusinessStrategy #CustomerLoyalty #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we learn how strategic doing can transform the productivity and collaborative efforts in your organization. Ed Morrison, the founder of Strategic Doing, joins us to discuss linking, leveraging, and aligning assets to create value and improve productivity. Ed emphasizes the importance of collaborative ecosystems and the integration of heuristic principles from complex systems. Discover how to overcome the limitations of traditional strategic planning and foster a culture of small wins and tactical progress.

 

Highlights -

08:51 Open networks shift environments, necessitating ecosystem design

11:01 Collaboration overcomes complexity to address challenges

15:03 Advocacy and innovating networks foster shared outcomes

23:02 Design effective, outcome-focused strategic collaborations

38:05 Establish a safe, rule-bound environment for tacit knowledge

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#StrategicDoing #AgileLeadership #Innovation #Collaboration #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we explore the keys to mastering sales, overcoming stereotypes, and creating realistic growth expectations with our guest, Mark Cox, Founder of In the Funnel Sales Coaching and author of “Learn to Love Selling”. Mark emphasizes the joy of mastery, likening sales to other pursuits like sports or music. According to Mark, practicing your sales pitch or presentation, much like an athlete or musician, is crucial to achieving excellence. Whether you're a reluctant seller or someone aiming to refine your sales strategies, this episode offers practical insights and actionable advice that can transform your approach to sales.

 

Highlights -

10:04 Sales model is broken; realistic goals needed

25:57 Companies lack unified customer and objective views

39:22 Mastery requires practice in every aspect

45:28 Planning ahead mitigates fear in communication situations

53:36 Leadership is unleashing team potential, not using tools

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Selling #Playbook #Retention #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we explore the significant benefits of neuroinclusion in the workplace with neurodiversity advocate and Uptimize CEO, Ed Thompson. Understanding and fostering an environment that supports and seeks to attract neurodiverse employees not only creates a more diverse environment, but it also drives business success. Learn about the major barriers neurodivergent individuals face and discover practical steps for creating an inclusive culture.

 

Ed underscores how understanding and normalizing individual differences, such as unique strengths and work preferences, can elevate organizational performance and offers practical advice on getting started with neuro inclusion. Dive deep into the concept of the UP Model -Universal Design and Person-Centered Approach - and how it offers a nuanced strategy to support diverse working styles without needing to know personal diagnoses. Ed shares invaluable insights into how these frameworks can be implemented to foster a nurturing and productive workplace.

 

Highlights -

07:28 Everyone's different; neurodiversity challenges workplace stereotypes

14:20 Embracing diverse minds fosters organizational innovation

32:37 Lack of inclusivity harms neurodivergent employees' well-being

38:36 Embrace neurodiversity by normalizing individual differences

49:43 Foundational training fosters understanding and open disclosures

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Neurodiversity #BusinessInnovation #WorkplaceInclusion #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we speak with Felicity Wingrove, a leadership communications and PR expert, as she shares practical strategies for effective communication, fostering authentic connections, and driving engagement in professional settings. Learn tips for improving self-awareness, adapting messages to different audiences, and creating a fun, safe working environment that prioritizes engagement over rigid professionalism. Discover actionable insights on how to master language for leadership impact, the significance of authentic connections, and the role of emotional intelligence in communication.

 

Highlights -

05:58 Self-awareness and recognizing biases enhance communication

11:22 Varying information needs cause communication challenges

28:42 When signs of overload appear - Stop Talking!

38:10 Be candid, authentic, and humane

50:30 Fun workplace is vital; professionalism overrated.

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Leadership #Communication #PublicRelations #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com

In this episode of The Digital Download, we discuss how evolving business practices can drive long-term success with Entrepreneur Philosopher, author, and professor, Sid Mohasseb. Sid explains the importance of moving beyond traditional profit-maximization strategies to foster adaptability in a rapidly changing world. By harmonizing the needs of employees, customers, investors, partners, and society, businesses can achieve significant profit increases while sustaining growth.

 

Highlights -

09:03 Success requires ongoing personal and organizational growth

13:59 Leaders balance competing needs; act as harmonizers

17:51 Capitalism's focus shifted from understanding to metrics

28:36 Entrepreneur: exchange of value while embracing risk

33:45 Understand customer motivations deeply to optimize value exchange

37:22 Societal well-being directly impacts business success

47:23 Build companies with purpose; trust the process

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

#Strategy #Innovation #Entrepreneurship #Transformation #SocialSelling #DigitalSelling #SocialEnablement #LinkedInLive #Podcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com