Uncover why “emotional branding” is the missing link for business leaders and marketers facing forgettable brand experiences. Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, shares candid perspectives on what brands are getting wrong—and, more importantly, how they can do better. The panel tackles common industry pitfalls: the overuse of rational messaging, being stuck in a persuasion era, and why focusing only on unique selling propositions (USPs) is a dead end for building loyal relationships.

Throughout the episode, you’ll hear actionable advice on how to connect with customers’ emotions, shift from persuasion to invitation, and use behavioral science to unlock brand loyalty. You’ll gain an understanding of the limbic sparks methodology and why talking directly with customers—rather than guessing or relying on old marketing habits—leads to more authentic brand experiences. Whether you’re responsible for brand strategy, marketing campaigns, or leadership decisions, these insights reveal why emotional benefits matter most.

Highlights -

05:39 "Forgettable Brand Strategies Explained"

19:06 "Compelling Brand Language Importance"

33:22 "Emotional Insights Drive Strategy"

42:27 "Brands That Foster Loyalty"

50:02 "Values Shape Buying Choices"

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

You can find a link to our next scheduled live show at https://DigitalDownload.live

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