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Your Sales Team Is The New Marketing Department
Struggling with sales pipeline generation and seeing fewer marketing leads? In this episode of The Digital Download podcast, hosts Adam Gray, Tim Hughes, and Bertrand Godillot take a hard look at why the traditional marketing-to-sales lead generation model is broken in today’s environment. If you want to understand what’s happening beneath the surface of diminished sales pipelines and how sales and marketing leaders can respond, this is the conversation for you.
You’ll benefit from practical, real-world advice as the panel explains why "marketing leads" are becoming less reliable, and why sales professionals now need to shift from being passive “lead receivers” to proactive “opportunity creators.” The hosts share honest examples about metrics that actually matter in today’s sales pipeline generation and reveal the crucial role of sales prospecting culture for the modern sales team.
Whether you’re in B2B sales, leading a marketing team, or tasked with fixing your organization’s demand generation efforts, this episode will give you a clear, honest view of where the real pipeline roadblocks are—and the practical steps you can take to fix them.
Join Adam, Tim, and Bertrand as they cut through the hype, challenge old thinking, and offer actionable strategies on prospecting, customer engagement, and modern sales pipeline generation. If you’re ready to rethink how your teams generate revenue, don’t miss this episode.
Highlights -
10:21 "Brands vs. Personal Relationships"
15:01 "Practice Boosts Luck and Opportunity"
23:24 "Chat GPT Transforms Buying Process"
42:29 Cold Calling's Conditional Success
51:17 "Proven Sales Metrics Over Beliefs
The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.
We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!
You can find a link to our next scheduled live show at https://DigitalDownload.live
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com
View all episodes
By Digital DownloadStruggling with sales pipeline generation and seeing fewer marketing leads? In this episode of The Digital Download podcast, hosts Adam Gray, Tim Hughes, and Bertrand Godillot take a hard look at why the traditional marketing-to-sales lead generation model is broken in today’s environment. If you want to understand what’s happening beneath the surface of diminished sales pipelines and how sales and marketing leaders can respond, this is the conversation for you.
You’ll benefit from practical, real-world advice as the panel explains why "marketing leads" are becoming less reliable, and why sales professionals now need to shift from being passive “lead receivers” to proactive “opportunity creators.” The hosts share honest examples about metrics that actually matter in today’s sales pipeline generation and reveal the crucial role of sales prospecting culture for the modern sales team.
Whether you’re in B2B sales, leading a marketing team, or tasked with fixing your organization’s demand generation efforts, this episode will give you a clear, honest view of where the real pipeline roadblocks are—and the practical steps you can take to fix them.
Join Adam, Tim, and Bertrand as they cut through the hype, challenge old thinking, and offer actionable strategies on prospecting, customer engagement, and modern sales pipeline generation. If you’re ready to rethink how your teams generate revenue, don’t miss this episode.
Highlights -
10:21 "Brands vs. Personal Relationships"
15:01 "Practice Boosts Luck and Opportunity"
23:24 "Chat GPT Transforms Buying Process"
42:29 Cold Calling's Conditional Success
51:17 "Proven Sales Metrics Over Beliefs
The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.
We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!
You can find a link to our next scheduled live show at https://DigitalDownload.live
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitaldownload.substack.com