In this soulful yet strategic episode of AIBiz, host Avik Chakraborty sits down with Mona Bavar, cultural alchemist, founder of blueapples.ai and Delish, to explore how AI can enhance creativity—not erase authenticity.
Mona shares how she helps brands harness AI tools without compromising their voice, identity, or emotional resonance. From crafting content that doesn’t sound like it was generated by a robot to reimagining digital storytelling through a deeply human lens, she unpacks the balance between speed and soul in today’s content-saturated world. If you're a founder, creative, or brand builder wondering how to stay you in an AI-driven era, this episode is your blueprint.
Mona Bavar is the founder of
blueapples.ai, a branding consultancy that fuses ancient wisdom with modern AI to help brands retain their voice in a sea of sameness. She also founded
Delish, a luxury gifting brand rooted in emotion, culture, and storytelling. Iranian-born and American-raised, Mona bridges East and West, logic and intuition, art and technology in everything she creates.
Creativity begins with human insight; AI helps scale it, not invent it.
The biggest mistake brands make is letting AI write without direction, resulting in generic, lifeless content.
Prompt engineering is powerful only when grounded in brand clarity and emotional resonance.
Doing the foundational work—your story, values, and why—is non-negotiable for standing out.
Explore Delish: https://dlish.us
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