Imagine you had a magic wand that instantly made you better at sales pitches, calls, emails, presentations, proposals et al. There is, and it’s called AIDA.

AIDA is a simple technique you can use when you want somebody (who doesn’t know you very well) to do something you want.

Hence, it’s brilliant in all things sales and marketing.

Anytime you have a “call to action” you want people to accept, AIDA is there for you.

It stands for:

✅ Grab ATTENTION

✅ Create INTEREST

✅ Build DESIRE

✅ Agree to ACTION.

AIDA was invented by Elias St.Elmo Lewis in 1913 so it’s stood the test of time and works as well now as when it was invented.

In this edition of the #MARShow, we’re going to explain what AIDA is, how it works and how you can use it to be more effective at sales and marketing.

In a world where social media and email noise is deafening, you can use AIDA to cut through it all and engage with the people you want to reach.

Another real benefit is that it simplifies all sales and marketing activities so even those with less ability can still deliver great results.

Anybody like that in your team?

If I could only use one marketing technique it would be AIDA!