The big battle for all of us these days is getting the attention of people we want to read something we’ve written: emails, posts, adverts and CVs.

Many of your emails you know will be useful to the recipient, are deleted unread.

You can have written the greatest LinkedIn post in the world but if people don’t read it, then it will die a death.

Likewise, a fantastic job will only draw in candidates if the advert promoting it gets the attention of the right people.

Or how about CVs? Hiring managers receive stacks of them in their inbox. How can you make yours stand out, so they take the time to read it.

All of this comes down to the quality of your written work, often called copy.

Well, our guest on this episode of the MARShow is Mitch Sullivan, an expert in writing recruitment copy that gets noticed. (https://www.linkedin.com/in/mitchsullivan/)

Mitch explains how to write copy that people are compelled to read.

He shares plenty of practical tips and also red-flagging things to avoid.

You’ll come away knowing how to write better copy that will increase the chances of your email, post, advert or CV being read.

-- THE SUMMIT --

To find out more about the Summit click here - https://www.recruitmentpioneers.com/summits

-- GET IN TOUCH --

▹Flair Homepage:- http://www.recruitmentpioneers.com

▹LinkedIn:-

• - - Mike: https://uk.linkedin.com/in/mspames
•  - - Kirsty: https://www.linkedin.com/in/kirstyames/

When used properly, email is still a very effective sales and marketing tool.

But things are changing, and you need to know how.

All the email providers are getting much stricter these days in their drive to reduce the amount of spam in your Inbox.

BTW, spam is just unwanted email so if you send marketing emails the email providers may view you as a spammer!

Google and Yahoo have recently changed their policies and others are bound to follow.

You must keep your spam rate below 0.3%, else you could have your email account blocked.

Real bummer.

There are several rules that you need to follow to be safe and that’s what this edition of the #MARShow is going to focus on.

Our guest is email delivery specialist Nick Butcher who’ll be explains how to get more of your emails into inboxes.

He also clarifies why you get so many opens and click-thrus but very few responses to your emails.

Plus, we explore his CTA framework that does NOT require clickable links (which helps in deliverability).

So, if you want to avoid being tagged as a spammer and get more of your emails thru, why not join us on the show.

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Ever had that call from a client saying, “You’ve done a great job, but we’ve got an RPO in place now”?

Well, you could be that RPO and here’s how.

We welcome Jamie Stevenson as our guest because he offers full and micro RPOs to his clients.

The benefits are enormous.

You can often lock the client into a 12 month or longer contract and you’re in control of the vacancies during this time.

Also, as the RPO supplier you’re often given a long lead-time on planned hires, which makes filling vacancies easier.

During these difficult times it’s crucial to protect those clients who may be vulnerable to an RPO deal.

In this episode Jamie will be shares -

✅ The signs to look for that a good client may be considering an RPO deal

✅ How to pitch an RPO offering to a client.

✅ What you need to do to offer an RPO service to your clients (and new prospects)

✅ The legal implications and preparations

✅ What can go wrong and how you can contain these risks.

Bottom line, you can be inside the tent looking out or outside the tent in the rain. I know which I prefer and so does Jamie.

New Year is nearly upon us. Want to shake it up a bit, but not sure how? Well, here are 4 zero-cost ways to boost profits & reduce stress.

“Why should I change things?” I hear you cry.

Well, the market isn’t great, and trading conditions are tough.

A less than business-friendly budget, EU and UK growth forecasts revised down, and Tariff Trump in the White House.

True, there’s more private equity and VC money being injected into the economy, which will benefit everybody.

But next year doesn’t look to be a bumper year for any of us.

If you’re happy with the results you’re getting scroll on, otherwise you may be interested in the last #MARShow of the year.

We’re going to look at four zero-cost things you can do to attack the market differently: -

1️⃣ One way to get your clients to choose you over the competition

2️⃣ One marketing technique that actually boost sales

3️⃣ One BD technique that outperforms everything

4️⃣ A change in your thinking – more powerful than the other 3 added together.

If you do what you’ve always done, you’ll get what you always got.

Be different in 2025.

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐ To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford

Whenever I hear “so and so is a million-pound biller” I always look for the catch.

A hot client, huge fees or a team behind them.

But our guest on this episode of the MARShow actually was a million-pound biller.

His name is Mark Harris and he did it: 

💥 Working on his own

💥 With average fees of £7k (yes, that’s 12 placements a month)

💥 Over 100 clients

💥 Only on a contingent deals

He was quite literally a placement machine, and on the show to explain exactly how he did it.

Of course, there were sacrifices to be made, and he made them, but the achievement in that one year was outstanding.

I want you all to know his secret and he is willing to spill the beans on: -

✅ Winning new clients

✅ Getting the lion’s share of his client’s vacancies

✅ Converting most of his vacancies into fees He also shares with us the price he had to pay to achieve this amazing feat.

Could you see yourself as a million-pound biller?

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐ To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford https://www.linkedin.com/in/richberrisford/ 

As the market gets tighter one thing to focus on is being better, or at least more preferable than your competition. Here are two ways to do this.

Around here we say “Everything you need to be better than the competition is contained in the hearts and minds of your clients. All you need do is liberate it.”

In other words, you need to find out from your client community: -

✅ Where you need to improve

✅ What you do that they like

✅ What the competition are up to

✅ How can you add extra value to them

✅ What is going to get their attention

But, what’s the best way to do this?

Well, there are two ways: you ask them informally over a coffee, breakfast, lunch or cheeky half after work.

It works very well, providing you know how to do it.

The second way is to use your formal client feedback process to do it, often called Voice of the Customer (VOTC).

Well in this #MARShow we discuss both ways because the data it gives you is PRICELESS!

It’s also one of those rare occasions when we have the whole Ames team there – including that rascal Pete Ames.

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐ To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford at [email protected] 

What would you give to spend time with a decision maker in a high value client to find out how to become a preferred supplier?

Well now you can.

In this episode of the #MARShow we interview Victoria Kirkhope, the ex-Chief People Officer for RSM UK.

Amongst her many duties, she was responsible for selecting (and deselecting) recruitment agencies for the firms PSL.

She is now an independent consultant and so has agreed to share the knowledge and experience she has built up over her career.

We ask her advice on: -

💥 How you actually get to speak to somebody in authority

💥 What she looked for in an agency

💥 What characteristics turned her off an agency

💥 What’s the best way to pitch, should you be invited in

💥 What the selection process typically looks like

💥 What should agencies do to be more attractive to larger corporate clients

In addition to the above very important topics she also litters the show with advice and help for agency owners and BD people looking to win more high-value new clients.

Honestly, when I was running an agency, I would have bitten your hand off for this opportunity.

 All you need to do is tune in.

The MARShow is proud to be sponsored by Giant Finance

To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford at [email protected]

-- THE SUMMIT -- To find out more about the Summit click here - https://www.recruitmentpioneers.com/summits

How will AI impact the recruitment industry in the short, medium, and long term?

A very interesting question.

And we intend to answer it during this #MARShow with our special guest Max Armbruster.

Max is the CEO and Founder of Talkpush, a leading-edge recruitment automation platform and the company behind Sam the AI voice recruiter.

Over time there have been game-changing inventions: the wheel, harnessing steam, the internal combustion engine, computers and the internet.

Each of these inventions created a revolution in their wake.

AI is probably going to be more disruptive than all of them.

We’ll be looking at what’s available now in the world of rec AI but more importantly, what’s going to come and when.

Then, we discuss the impact this tech will have on our industry.

The possibilities are very wide from massively enabling rec firms to operate on a skeletal staff to more dystopian outcomes.

Previous disruptive technology took a long time to change the world.

However, it’s likely that AI’s impact with be a whole lot quicker.

Forewarned is forearmed and one thing is for sure; you can’t ignore AI.

One last thing, Sam the AI Voice Recruiter (https://www.talktosam.ai/sign-up-for-free) will be calling in to have a live conversation with me on the programme! Don’t miss this one guys.

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐

To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford at [email protected]

One of the best things you can do to boost revenues and make your business more valuable is launch a Contracts desk.

The benefits are enormous: recurring revenue, contractor reuse, bigger profits and a more rounded offering for your clients.

We love Perm but you have to reinvent your business every month whereas with a Contract desk you already have some revenue coming in.

Right then, in this edition of the #MARShow we’re going to explain how to start, grow and run a Contracts desk from scratch.

It will also make your business more valuable should you ever come to sell it.

We are joined by Tom Giles who already runs a very successful Contracts book and Rich Berrisford to cover how you would handle a much increased cashflow.

Together, we’ll look at: -

✅ The first things you need to do to get started

✅ How Contract differs from Perm

✅ The risks and pitfalls you will be exposed to (and how to overcome them)

✅ And how you finance the whole thing.

Somebody once told me they were bemused why people struggle past the money-pig that is contract to reach Perm.

Well, now’s your chance to get your snout in the Contract trough.

Technology is a tool and like all tools is only effective when used properly.

This is especially true for rec firms.

Added to that, I saw one piece of research by Pendo Analytics that said 80% of the features in any piece of software are rarely or never used.

When I was at university in the Sevs, one of our lecturers said something similar and when I think of how much of XL I use, I reckon it’s true.

So, we are spending loads of money and not getting a very attractive ROI.

Added to that, what rec tech should owners be buying.

There are simply oodles of tech apps out there for the recruitment industry and with AI hitting us at 100 MPH even more options to consider.

Well, in this Mike Ames Recruitment Show our guest will be rec tech expert Richard Caldicott.

He will be exploring the following: -

💥 What tech do rec firms need to be uber-effective (and so max-out profits)

💥 How can rec firm owners get more from their existing tech

💥 A peep into the AI crystal ball to see what exciting AI products are coming our way.

Tune in if you feel you aren’t getting enough ROI from your tech stack or are simply confused as to what tech you need.

Do you feel you get enough ROI from your tech stack?

⭐ The MARShow is proud to be sponsored by Giant Finance ⭐

To learn more about Giant Finance options for contract, temp and perm placements contact Rich Berrisford at [email protected]