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When used properly, email is still a very effective sales and marketing tool.
But things are changing, and you need to know how.
All the email providers are getting much stricter these days in their drive to reduce the amount of spam in your Inbox.
BTW, spam is just unwanted email so if you send marketing emails the email providers may view you as a spammer!
Google and Yahoo have recently changed their policies and others are bound to follow.
You must keep your spam rate below 0.3%, else you could have your email account blocked.
Real bummer.
There are several rules that you need to follow to be safe and that’s what this edition of the #MARShow is going to focus on.
Our guest is email delivery specialist Nick Butcher who’ll be explains how to get more of your emails into inboxes.
He also clarifies why you get so many opens and click-thrus but very few responses to your emails.
Plus, we explore his CTA framework that does NOT require clickable links (which helps in deliverability).
So, if you want to avoid being tagged as a spammer and get more of your emails thru, why not join us on the show.
Jo Kelly Fundraiser - https://www.justgiving.com/crowdfunding/jo-road-to-wtg
DKMS - click here
5
11 ratings
When used properly, email is still a very effective sales and marketing tool.
But things are changing, and you need to know how.
All the email providers are getting much stricter these days in their drive to reduce the amount of spam in your Inbox.
BTW, spam is just unwanted email so if you send marketing emails the email providers may view you as a spammer!
Google and Yahoo have recently changed their policies and others are bound to follow.
You must keep your spam rate below 0.3%, else you could have your email account blocked.
Real bummer.
There are several rules that you need to follow to be safe and that’s what this edition of the #MARShow is going to focus on.
Our guest is email delivery specialist Nick Butcher who’ll be explains how to get more of your emails into inboxes.
He also clarifies why you get so many opens and click-thrus but very few responses to your emails.
Plus, we explore his CTA framework that does NOT require clickable links (which helps in deliverability).
So, if you want to avoid being tagged as a spammer and get more of your emails thru, why not join us on the show.
Jo Kelly Fundraiser - https://www.justgiving.com/crowdfunding/jo-road-to-wtg
DKMS - click here
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