The Mike Ames Recruitment Show

In the AI world the ability to build strong business relationships is becoming a necessity because the machines can't do it. This edition of the #MARShow is NOT about AI but let me make a point. We know that there is an overwhelming surge in auto-outreach. You can even get an AI that will create LinkedIn comments on your behalf! If you have the time and the money you can go all in on AI. But most of us have neither. So, leaning into real, human relationships is our last line of defence. Now I'm not saying we should ignore AI, far from it. But I do believe we should be using it to do the things AI can't do and that is build strong business relationships with people who matter to you. So, in this edition of the show, we're going old-school. 5 things you can do to create more and stronger business relationships. I'm going to make them practical and "out of the box" so no deep skills and experience needed. If you apply them, you will be better at building relationships and more of those will turn into revenue. In the end, that's what it's all about, right? In a world of noise, strong relationships speak louder.

It's rare to come across a recruitment company owner who has achieved what many want but few can realise. Our next guest on the hashtag#MARShow has done just that. Charles Magill has built a virtual business that is so successful it means he's never short of work and has clients who keep coming back for more. Plus, his existing clients are the biggest source of new clients! In this revealing interview we're going to explore the following: - ✅ Why he is so successful ✅ The power of his network and how he built it ✅ The secret to effective market mapping ✅ His client care regime (which I know is outstanding) ✅ Why he will except nothing less than exceptional delivery ✅ How he successfully manages a virtual team. ✅ And how he has expanded the range of services he now provides to his clients. BTW Charlie lives in Spain, so all of this is achieved by balancing virtual interactions with in-person meetings. It really is a fascinating story with plenty of take-aways and genuine insights. Have you ever considered moving abroad but still working in the UK?

Personal branding is a big topic at the moment.

But how do you build a strong PB yourself?

And, how can you use it in business?

Well, our next #MARShow is all about personal branding.

We're lucky to have as our guest, Andrew MacAskill who really understands personal branding for recruiters.

He is a LinkedIn Top Voice with 109k followers, so I think we can safely assume he knows a bit about building PBs!

Together we'll be answering the following questions: -

✅ What is personal branding?

✅ Why don't people commit to building a strong PB?

✅ How can recruiters' profit from a strong personal brand?

✅ How do you represent a personal brand?

✅ What do recruiters need to do to build a personal brand?

✅ What are the common mistakes people make when building their brand?

I have always believed that a strong personal brand will do a lot of the heavy lifting for you when trying to attract clients, employees or candidates.

As it turns out, Andrew agrees with me.

Added to that, it's not as difficult as you may think.

So, join us and find out how you can boost your own PB.

When you start a rec firm you hope for a flying start. Lots of new high-value clients and a big revenue stream. Most don't manage it, these guys did. Camp Jennings and his business partner Scott Smith started Henry North in January 2025. They are tracking $800k to $1m in fees for their first year, from a team of four. ⭐ The amazing part is – Scott was a recruitment newbie and Camp had a couple of years' experience gained 10 years ago! ⭐ In this episode of the hashtag#MARShow, Camp will be explaining exactly how they did this. But he's also going to share some of the bear-traps they fell into and the attractive cul-de-sacs that slowed them down. Most of their problems stemmed from ignoring client red-flags and struggling to define their processes as they developed. Camp is also going to share the activities and decisions that contributed to their outstanding success story. Such things as: - ✅ The importance of a well-defined niche (and how you choose one). ✅ The benefits of having (the right) business relationships ✅ Why having a partner with the same commitment and values is a gamechanger. ✅ How they get their vacancies and find their candidates. ✅ What makes them stand out to their clients and prospects.

Without a doubt the hardest part of winning new clients is speaking to well protected decision makers (who don't want to speak with you).

That's why Kirsty and I will be featuring it as our next topic on the hashtag#MARShow.

We're going to start at the beginning by looking at the obstacles in your way – and there are plenty of these.

Then we're going to show you three and half practical approaches to start that first conversation.

These are proven and professional tactics I, and others, have used successfully for years.

They'll draw on the very latest tools around but rely on desires that are as old as human beings.

❌ You don't need any fancy tech.

❌ You don't need to be an AI expert (we don't use it).

❌ You don't need to be one of those annoying people who are as confident AF.

✅ You just need to follow a process and be prepared to put a little time in perfecting your use of it.

ADDED BONUS: I'm also going to give you a high-level framework for when you get thru and have that all important "first call".

In simple terms the more you can automate the more you can get done in your business for less cost.

In turn this will make you more efficient and more profitable (you'll probably need less staff too).

With the explosion of AI products this has never been easier but there's a problem – too much choice!

With so many products and options available you're probably asking yourself: what can I automate and what can I use to do so?

Well, Dualta Doherty is the first guest in our new series of the MARShow and can answer both questions.

This is what we'll be discussing: -

✅ As a recruiter, what should I be automating?

✅ What tools can I use to do this?

✅ What are the beartraps I can fall into (and how can I avoid them)?

✅ What should I do first.

This episode of the show is a must-see if you're looking for some clarity on how you can make tech work harder for you.

Is "automate or die" too strong? Probably, but it's along the right lines, I think.

Most recruiters want to stand apart from their competitors. Give their clients a positive reason to choose them. This is how anybody can do that. The good news is, it's free, it's quick to implement and no special skills are needed. All you need do is ask your clients what they really think of your people and your service. "Is that it? " I hear you cry, "you got me all excited just for that?". I promise it's not what you think – it's soooo much more. Our guest is Gemma Sleight, Group Marketing Director for FMC Talent. We're going to be exploring VOTC, a powerful way to strengthen relationships and lift revenue by getting feedback. Honestly folks, 'Voice Of The Customer' is not what you think it is. Together we'll be discussing: - ✅ What is VOTC ✅ What are the significant benefits of a VOTC programme ✅ The steps to run a VOTC Programme and who does it ✅ What you do with the feedback ✅ How you can also use it to help you win more sales pitches So, if you want to stand out, boost service levels and send a strong message out to the market, why not join us.

Account management on its own is definitely NOT client care. It's a part of it, but not the most important part. Great client care needs other ingredients. If you want to max out your client revenues and keep your competition at bay, you need an Apex Client Care system. It's where the BIG MONEY is and why some companies keep growing whilst others falter. Let's look at all four parts of such a client care system. ACCOUNT MANAGEMENT Getting vacancies, placing candidates and an escalation point for problems. DELIVERY How good you are at finding and vetting great candidates and placing them in an efficient and convenient way is a big part of client care. 'Average' is not good enough anymore. QUALITY Finding out what your clients really think about your people and the service they provide and then having a system to process the results. Called Voice of the Customer (VOTC) – so important we have a whole show on it next time. RELATIONSHIP MANAGEMENT Building personal relationships with your key client stakeholders. Moving them from the 'client zone' to the 'friend zone'. Absolutely crucial.

Two things: we all need to find candidates and most of us use AI.

But how can we bring the two together: use AI to find better candidates?

This is the theme of our next MARShow, and we are delighted to welcome Vanessa Raath 🌍👩🏼‍🏫 onto the show to enlighten us.

Those who don't know Vanessa should just Google her – that should satisfy your curiosity.

This is what we'll be talking about: -

✅ What's your AI gameplan? Without this you'll only be partially successful.

✅ What tools can you use to find candidates

✅ Where should you look to find candidates

✅ How can you use AI to build your brand and so attract more candidates (and clients too).

Let's face it, whatever the market, there are never enough good candidates around.

This is a real problem, especially if you're basing your BD strategy on selling in MPCs.

So, having new ways to find and engage with more candidates must be a good thing, right?

- Vanessa Raath's Tried & Tested AI Tools: https://start.me/p/l6bkk7/vanessa-raath-s-tried-tested-ai-tools

Lots of people are using Chat and other AIs to generate copy and search the web but this is the tip of the iceberg when it comes to recruitment.

In this edition of the #MARShow we are delighted to have Nitin Sharma as our guest.

He will be exploring a wide range of uses that recruiters can put these powerful AIs tools to: -

✅ Coach you thru difficult business situations with clients

✅ Rate candidates against a vacancy from their CV and any of your notes and emails

✅ Provide powerful Boolean searches for any vacancy type.

✅ Bring job adverts to life, by creating engaging, SEO optimised adverts that work

✅ Help you offer a CV assistance service to help your candidates optimise their CVs.

These are only a few of the uses Nitin will explain how to do with AIs. He'll also be exploring many more uses with us that may surprise you.

The key is in the way you prompt the machine to do what you want, so we'll also be looking at the best way to do that too.

Finally, we'll end up by predicting how AI will affect the rec industry in the future – who knows what Deepseek and its descendants will do!

So, please join us if you want to make the most of this very powerful tool.

Practical, powerful, and easy to use – a bit like us really.