Getting merchandising right is a balance of art and science. In this podcast, Aik Leong Lim, Head of Product and Merchandising at Burton Snowboard (Greater China), discusses how forward-looking trends, individual taste, gut feeling, and industry knowledge (the art) must blend with data-driven analytics (the science) to create effective merchandising strategies. Using sporting events like the Olympics and the World Cup as examples, Aik explains how brands can even align their merchandising efforts with current trends while still grounding their decisions in historical data.

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Hosted by Raphael da Silva

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