52 Weeks Podcast

Aileen Day | Overcoming Self-Sabotage to Build Success


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Calling all solo entrepreneurs, small business owners, and anyone striving to achieve their goals! Are you struggling with building a brand that truly resonates? Do self-sabotage and fear of success sometimes feel like roadblocks on your journey? This episode is here to help.

In this engaging conversation, Steph sits down with Aileen Day, Australia’s premier customer experience (CX) thought leader, to uncover the secrets of building brand loyalty and defining your business values. Together, they explore common entrepreneurial struggles, from overcoming self-sabotage to breaking free from the fear of success, and share actionable insights you can apply today.


Key Takeaways:

  1. Customer service alone will not create brand loyalty; it’s about how you make people feel.
  2. Defining your values is essential for guiding your business decisions.
  3. Self-sabotage is a common struggle, but it can be overcome with awareness and practice.
  4. Authenticity is key to attracting the right customers to your brand.
  5. Speaking your thoughts out loud can help you clarify fears and unlock new opportunities.

  6. Weekly Challenge:

    This challenge is for everyone—whether you’re running a business, managing a team, or working on personal goals.

    • Step 1: Reflect on a fear, habit, or mental roadblock that’s holding you back. It could be self-doubt, procrastination, or fear of failure.
    • Step 2: Say it out loud or write it down. Naming it makes it real and easier to confront.
    • Step 3: Consider what actions you can take to move past it. Can you delegate, simplify, or just take one small step forward?
    • Step 4: Commit to taking action this week. Even the smallest move forward is progress.

    • Aileen reminds us that growth isn’t about perfection—it’s about practice. The more you challenge these obstacles, the more confident and capable you’ll become.


      Learn More about Aileen Day:

      Aileen is a globally recognized certified customer experience professional (CCXP), clinical therapist, mentor, and thought leader. She helps businesses deliver human-centered experiences that inspire trust and loyalty.


      Contact Information:

      • Website: www.aileenday.com.au
      • Podcast: The Value Driven Brand (www.podcasts.apple.com/au/podcast/the-value-driven-brand/id1527207434)
      • Instagram: www.instagram.com/aileen_day_official

      • Listen to the full episode and take on this challenge to start breaking down the barriers holding you back. Progress starts today!

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        52 Weeks PodcastBy Steph Shoell

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