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Il ruolo del Marketing in ambito farmaceutico, inteso come insieme di azioni volte a creare Esperienze di valore, si traduce, insieme all’utilizzo dell’AI, in una forte spinta innovativa sotto diversi punti di vista: uno di questi riguarda proprio la possibilità di coniugare la valorizzazione dell’esperienza con l’analisi dei dati che la tecnologia è in grado di fornire.
Ospiti: Fabio Moioli - Executive Search & Leadership Advisor with vast AI Expertise - Spencer Stuart - Forbes Technology Council | Faculty @Harvard BR, SingularityU, PoliMi GSoM, UniMi | TEDx | ex Microsoft Capgemini McKinsey Ericsson
Martina Fiore Head of Marketing at Trueblue
🎙️Moderatore: Fulvio Giuliani - Giornalista, Direttore Quotidiano La Ragione e LinkedIn Top Voice
Il mondo dell’Intelligenza Artificiale porta con sé la possibilità di incrementare una serie di aspetti apparentemente tra loro diversi, ma che in realtà fanno parte di un unico ecosistema. In tal senso, grazie all’AI, diventa possibile implementare diverse strategie, tutte dirette in un’unica direzione e volte verso un grande obiettivo: migliorare la salute delle persone.
Ospiti: Danilo Pagano Vice President Digital & Head of Global Customer Engagement at Lundbeck
Fabio Moioli - Executive Search & Leadership Advisor with vast AI Expertise - Spencer Stuart - Forbes Technology Council | Faculty @Harvard BR, SingularityU, PoliMi GSoM, UniMi | TEDx | ex Microsoft Capgemini McKinsey Ericsson
🎙️Moderatore: Fulvio Giuliani - Giornalista, Direttore Quotidiano La Ragione e LinkedIn Top Voice
In questa puntata faremo luce sulle opportunità e le sfide legate alla Digital Transformation e all’AI nel mercato farmaceutico e Healthcare. Quali sono le potenzialità legate all’utilizzo di questa tecnologia e quali i possibili ostacoli da evitare? In che modo le aziende farmaceutiche posso crescere e cambiare radicalmente il modo di lavorare? Perché ad oggi non è più possibile immaginare il futuro del mercato farmaceutico senza l’uso dell’AI?
Ospite: Fabio Moioli - Executive Search & Leadership Advisor with vast AI Expertise - Spencer Stuart - Forbes Technology Council | Faculty @Harvard BR, SingularityU, PoliMi GSoM, UniMi | TEDx | ex Microsoft Capgemini McKinsey Ericsson
🎙️Moderatore: Fulvio Giuliani - Giornalista, Direttore Quotidiano La Ragione e LinkedIn Top Voice
In this new episode we are going to explore an aspect a bit more technical than usual but still of great interest, namely the management of customer data through Microsoft Data Platform and the transition from on-premises methodologies to cloud native.
Guest: Davide De Pretto - Data Engineer at Trueblue
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In this new episode of our Podcast “IT Makes Sense!”, we're going to talk about digital innovation in pharma and the adoption phase of a new technology, which represents an extremely important and critical step within a company, as it implies a deep internal cultural transformation.
Guests: Valeria De Flaviis - Head of Innovative Models Novartis
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Today's episode focuses on healthcare and in particular on how communication and new digital channels can properly inform people, thus tackling all that misinformation that is now the norm.
Guests: Simona Sanna - Business Excellence & Marketing Director at Gedeon Richter and Giorgia Soleri, professional model.
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Welcome to a new episode of our podcast "IT makes sense", this episode is about a very hot topic for marketers and not only, Customer Engagement.
Our guest is Fabio De Luca - CMO at Angelini Pharma
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Welcome to this first episode of Trueblue's Podcast "Stories from the IT World: 8th March | Women in Tech&Pharma - let's talk about it!".
On the occasion of International Women's Day we thought of this podcast but the question is: why do we still need to talk about women's rights today and to make people aware of this delicate issue?
Thanks to our guests Lara Marchesano Scientific Regulatory & Compliance Officer at Gedeon Richter and Martina Fiore Marketing Manager at Trueblue, for being with us.
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A short introduction about who we are and why we decided to do podcasts.
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