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AIMM’s Gilbert Dávila Asks Brands to Close the Gap between Intention and Action in Supporting Diverse Media
Gilbert Dávila is among the most sought-after experts on multicultural marketing in the United States today. After spending 25 years working as a senior marketing executive and multicultural market expert at Procter & Gamble, Coca-Cola, The Walt Disney Company, and others, he co-founded DMI Consulting in 2010. He also co-founded AIMM, The Alliance for Inclusive and Multicultural Marketing, in 2016 with a passion-driven mission to help CMOs and their teams realize the full multicultural market growth potential for their brands. AIMM is part of the ANA.
After hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for diverse-owned and targeted media, he discussed closing the gap between intention and action and new research on the investment level in diverse media and its potential for brands.
After hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for diverse-owned and targeted media, he discussed closing the gap between intention and action and new research on the investment level in diverse media and its potential for brands.
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By Deborah MaloneGilbert Dávila is among the most sought-after experts on multicultural marketing in the United States today. After spending 25 years working as a senior marketing executive and multicultural market expert at Procter & Gamble, Coca-Cola, The Walt Disney Company, and others, he co-founded DMI Consulting in 2010. He also co-founded AIMM, The Alliance for Inclusive and Multicultural Marketing, in 2016 with a passion-driven mission to help CMOs and their teams realize the full multicultural market growth potential for their brands. AIMM is part of the ANA.
After hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for diverse-owned and targeted media, he discussed closing the gap between intention and action and new research on the investment level in diverse media and its potential for brands.
After hosting the Second Annual ANA/AIMM GrowthFronts in New York, an upfront event for diverse-owned and targeted media, he discussed closing the gap between intention and action and new research on the investment level in diverse media and its potential for brands.