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AIP 01: Do You Have What It Takes...
00:01-02:00: Welcome to the Authentic Influencers Podcast
02:31-7:58: Avoiding Spammy WEIRDOS!
8:54- 12:36: Show People Your Strengths and Talents
12:50-19:42: Creating A MISSION STATEMENT Freebie
20:36-22:01: Prizes to WIN
22:31-23:05: Recap
Subscribe HERE in iTunes!
Brooke Elder: 00:01 When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bugged everyone you know we are on a mission to prove it doesn't have to be that way. Welcome to the authentic influencer podcast where authenticity is king and prophet or a side effect. My name is Brooke Elder and I'm NiCole Easton. With over 20 years experience in direct sales and digital marketing, we've helped thousands of women learned that being an authentic influencer is the key to success. Join US each week as we bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.
NiCole Easton: 00:40 Hey, they're authentic influencers. I am so excited to welcome you to this podcast. We are going to talk about what it takes today and so we are going to go into what does it take and what does it mean to be an authentic influencer. And each week we're going to kind of have this like kind of format where we are going to teach a concept and then we're going to challenge you to apply to your business. We may even have a giveaway or too involved
Brooke Elder: 01:08 Are you excited? Super excited about this because there's so many different podcasts and audio books and all of these things that you can listen to. And at the end you're like, well, that was great. I feel so good now. What? You don't really know how to start really implementing that into your life and into your business and we don't want this podcast to be that way. We want you to be able to leave every single episode with something that is tangible that you can do in your business every single week.
NiCole Easton: 01:46 And so we will talk. You'll hear us talk a lot about bringing value and so we are not just going to be preaching it. We're going to teach it and apply it to you, our listeners.
Brooke Elder: 02:00 Exactly. And so what this looks like is we're going to give you authentic influence marketing tips. So we're going to call them aim and show you how you can aim in your business and when you are aiming and your business, you are being authentic. You are creating that influence and your marketing in a way that you can feel good about, that you don't feel like you're spamming, you don't feel like, oh, you're just trying to sell somebody something. It won't be any of that because you are staying authentic to who you are.
NiCole Easton: 02:31 And before I get into the content, Brooke, I'm going to go onto a little soap box right now. Okay? Go for it. Okay. Alright. So in network marketing, we are asked to do things that are uncomfortable, right? And in the name of personal development, we pushed through the uncomfortable. We pushed through those icky feelings. We push through the fear of rejection. We pushed through feeling just like we're doing something out of and we are here to teach you that in some instances it is a personal development thing and fear can get in the way and things like that. But really, if you do that over and over and over again, and you aren't being authentic to yourself, you lose yourself. And that's where exhaustion, burnout, um, when you start quitting on yourself, that's when all those things come into play because when you are being inauthentic influencer, it doesn't feel like work and your heart just sinks exactly.
Brooke Elder: 03:37 Because when you want to, you want to have a business that you could do 24/7, talk about all the time and you would never get burned out. So if you're doing things in your business right now where you're like, oh, I hate X, Y, Z, maybe it's reaching out to 20 people a day and messaging them, that was totally not me. And that's something that my upline had told me that I needed to do. And I was like, oh, I just feel like you doing that. If there's anything that anyone asks you to do in your business and you're like, Ooh, I feel icky doing that. That's because it's inauthentic and it is not who you are. And that's what makes you become the spammy Weirdo. And we're on a mission to help people not be spamming Weirdos and become authentic influencers because you can be authentic to who you are.
NiCole Easton: 04:23 I feel like we have to like hold back some of the goodness because like I really want to talk about a million things. I'm not going to do that, but I will say that reaching out to people and doing that does work for some people. It does work because that's authentic to who they are. That's right. That's why it works. Yeah. So you'll hear us talk about this over and over and over again, and I will just. I'll just give you guys a little sneak peek, but we don't believe in duplication. We don't believe in duplicating what has has maybe worked for someone else. We believe in replicating a process that helps you find what works for you. Right? Because it really is every single person like we're all different. We all have been given different gifts, different talents. There's no two people on this earth that are the same and because of that, if we're trying to duplicate and become a copy of somebody else, we are being inauthentic to who we are.
Brooke Elder: 05:22 And when you do that, that's when you come off Achy, you come off spammy, all of that. So when you have a replicatable system that helps people figure out what is special about them and how they can use that in their business, that is when you see success and that's awesome. And I know that we kind of planned this out a little bit and you were going to talk about tenacity and grit, but I feel like we're already on the wavelength. So I'm just going to talk about mission and purpose. You know, that strength is my jam, but we'll talk about it. So there's no reason to like turn to the left. Let's just stay in this. And then burke, you can talk about tenacity and grit because tenacity is your middle name. Yes it is. And when I met you, it was something that I didn't have, but we'll talk more about that and I'm just, I'm just so excited to hear your perspective, but onto strengths and mission and purpose.
NiCole Easton: 06:14 So all those words, while they seem synonymous, they actually each serve have a different definition. And I'm going to talk about each thing. When I was like knee deep in motherhood, I was in the trenches. I had left behind this awesome job as a digital marketer. I was in automotive, digital marketing, and I created my own position because I fell so in love with the marketing training and systems process that I kind of created my own job and showed a dealership owner that he needed me. And he agreed and he kept me for four years. So until I had babies. But along the way of having babies, about four or five years into motherhood, I had three young children. I was in a small group and we went through this thing called strength finder. I am a huge fan and I probably won't ever stop talking about it.
NiCole Easton: 07:08 So you might as well get used to it now, but I will point you to some resources later. We'll probably do a whole show on strengthsfinder. But basically I discovered what my strengths were and it was kind of a moot point for me because I didn't have a business at the time I was just a mom, but I recognize that my mission, my strength wasn't. My mission was to raise babies at home and be barefoot and pregnant, but it wasn't in line with my strength. And so I really needed to craft this message of a new mission and kind of figure out like, okay, what are my strengths and how do I serve the world and how do I show up and make a difference. And so if that's you and you feel like you've lost yourself, I mean we all go through it. We've had jobs maybe that we went to college for that we subscribe to and we're like, I'm going to be in your casebook, a teacher, right?
NiCole Easton: 07:58 And I'm going to put all my eggs in that basket and I'm going to school and I'm doing it and I'm going to get a tenure. And you got there and you're like, oh, this isn't as satisfying as I hoped. And so in the midst of motherhood and jobs in circumstances, we tend to lose ourselves. So how do we get back ourselves, our mission and our purpose? You have to dig deep and sometimes you're feeling depleted and so you have to look out to get that information. Would you like to hear how I did it? I would love to hear. So just to give you guys some practical strategies on how to kind of discover your mission. Some of you may know what it is, but since everybody's at a different place, I'm just going to start at the entry level and then we can talk about expanding that. Um, when I was challenged with, with the idea of finding my mission, I kind of had to start from scratch. And what I did was I went on my facebook page. I was super vulnerable, being vulnerable and like
NiCole Easton: 08:54 Putting myself out there is pretty much second nature to me. So if it's not, this may be a challenge for you, but I encourage you, this is one of those things that you do want to push through. I just asked the question, when you think about me, what's a word that comes to mind? I'm doing some research and that kind of thing. I'm doing some research, kind of broke the ice and it made it seem like, you know, not seem like. But it helps people know I'm not just trying to like, did fishing for compliments. Exactly. Thank you. Fishing for compliments. I'm. But I got some great feedback and it was like they didn't just have one word, they had multiple words and they really were the root of who I am and I, I didn't know that people saw me for who I truly was.
NiCole Easton: 09:32 And so that was a really big eyeopener for me. In addition with knowing what my strengths were through the strengthsfinder test, um, I really started to discover who I was and what I was doing and I'm in my network marketing company. I had this amazing testimony that really drove what was part of my why, right? I was going to save people from where I was at, but once I started digging into that and going through the steps that a marketer goes through to do market research and all of that, I discovered that like, well, my story was something in my why was something. It wasn't what was going to drive me longterm. And so crafting that was really pivotal in me even having a business. So I really think that this is the first step and the most crucial step in somebody's building in discovering what they can do and not feel tired or have, you know.
Brooke Elder: 10:25 Exactly. It's all about getting that clarity about yourself. And we were just talking about this the other day about clarity in what, like it really means to have clarity and the definition. I'm clearly like the equation. You could say it's capacity, so whatever your capacity is, all of those gifts, talents, things that you have minus contamination equals clarity. So you have to get rid of this contamination. So if you think about like a pond or a puddle of water and you stir it up, there's going to be lots of dirt and things like that in it and you're not going to be able to see through it. You don't have that clarity and that's what our life is like. There are so many crazy things that are happening. You know, we're running from here to there to soccer practice, to karate, to I gotta make dinner and I got to take this one to dance and you know, all of these crazy mom things.
Brooke Elder: 11:14 Or maybe you're just super crazy with your business and you have a full time job and you're trying to run your network marketing company or starting another side Gig or whatever it is. We have all of these things that bring up this contamination in our life and so it makes it really hard for us to be clear in what our mission is. And what you did, Nicole was you asked other people to look in because the thing is when other people look at us, they don't have that contamination there are able to see our capacities. That's it.
NiCole Easton: 11:41 Really our mission comes from our strengths, talents and our experiences and that's kind of what makes it up. And um, it reminds me that another thing that you can do is you can ask people, I'm sorry, not as people, but you can ask yourself what people ask you about. Like where do people come to you, advice about you. I know it's hard to think of it when you're in a, when your mindset isn't there, but really we're the shell answer man on something, right? Somebody looks to us as the authority in some area and how do we, how do we build upon that? How do we, how can we build a platform just based on these, these little things? And you might just be having an Aha moment right now, people may come to you and ask about like eating right or, um, maybe how you dress or makeup or something like that. And we want to make sure that whatever you're doing right now is in, is aligned with that, right Brooke.
Brooke Elder: 12:36 Exactly. And we can show you how to take those things that you are passionate about and you can actually create a whole business around it, you know, and when you do that, that's when you are authentic to who you are. And that's when you're really going to take off.
NiCole Easton: 12:50 Well, I can't wait to tell them about our little freebie that we have to give them to help them execute this. But I know that I'm tenacity has been a really big part of your journey. In fact, you named your company after tenacity and I would just love for you to share your insight because I feel like when the rubber meets the road, we can have a mission and purpose, but if we don't have tenacity and Grit...
Brooke Elder: 13:16 Yeah, exactly. Exactly. And I named my company social tenacity. And when I did that, I picked the word tenacity because I thought, wow, t his is kind of a cool word, you know, and, and I loved the meaning behind it of someone who is like, no matter what happens, we're going to push through and they're going to come out tramping. And so the more and more that I have studied this and studied other entrepreneurs and read books about other entrepreneurs' lives exceed this thread of tenacity all the way through. I mean, you think of anyone that you look up to you. It could be maybe an Olympic athlete, it could be one of your best friends that had something horrible happen to them and they've come out the other side, a better person because of it. This is having tenacity. It's taking the things that have happened to us and making ourselves better.
Brooke Elder: 14:07 When we come out the other side. It's not giving up when hard things happen. And that's the biggest thing because maybe if you didn't know, newsflash, you're going to have hard times in your life, 100 percent guaranteed, guaranteed. And it's going to be in your personal life is going to be in your business, like things are going to happen there. There's never going to be a time where you're like, everything is just rainbows and Unicorns, you know, maybe like for a split second, but then there's going to be things that come up and it all is about your attitude and the tenacity that you have to look at that problem and be like, okay, where do we go from here? And you can train yourself. This is one thing that I have worked on really hard to do is when things break and when things don't work, I get really
Brooke Elder: 14:52 excited about it because you can either get mad or let it shut you down and be like, oh no, like this is gonna ruin everything. I'm a failure. I'm a failure. Totally for what you can do is you can be like, yes, I hit a roadblock. That means I get to create a new system so this won't happen again and I get a move on and not have to worry about that again. So really it's not about like falling and getting back up, it's about changing direction, right? Something comes in the way and you just make an adjustment.
NiCole Easton: 15:24 And it's interesting like one of the things that, that entrepreneurship can feel kind of lonely and while we have this, we may in our network marketing company have this big team around us only we really know and maybe our closest friends, maybe not even our upline, but maybe a sideline sister or something, they know the struggles we go through and we don't really have a safe place to talk about it. A nd so we can tend to feel like a failure and not make an adjustment, but the difference between a wantrepreneur, somebody who wants to be an entrepreneur and a real entrepreneur who gets results are the people that can pull up their bootstraps and make an adjustment. And usually they need a coach or someone to walk alongside them to help them see that they're on the right track. They just need to make an adjustment. And that leads us to support, right? Yeah. It's amazing when you have someone that can see that 30,000 foot view and be like, oh, I see where you are, I see where you're going, and yes, this may be a little pitfall, but if you keep going on this path, this is what you're going to achieve at the end and it's just like having like a health coach that's going to help you through maybe a weight loss journey.
Brooke Elder: 16:31 That's something that I think everyone can kind of relate to you. Like a plateau would be a really good example.
NiCole Easton:16:36 Like if you're doing everything they say and you hit a plateau, you're going to look to your coach to help you make an adjustment. So maybe you go and do a fast or something to help get you past the plateau because when you're on a plateau, even in your business, it can lead to total discouragement. You know,
Brooke Elder: 16:52 Even like I'm going back to athletes, like even people who play in the NBA, it's not that they just have like the one coach that you see, like the head coach, they have multiple coaches, they have a nutrition coach, they have a shooting coach, they have all these other coaches that help them. So even though they're playing at this elite level, it's actually like the more that you move up to become to that elite level, the more you have to surround yourself by people who are smarter than you are.
NiCole Easton: 17:22 And it's not just the MBA. Brook don't discriminate. I'm pretty sure the NFL and mlb have this. Yeah. Well, you know me, I love my Utah Jazz. So yeah, you're a little obsessed, let's be honest. But it's football season. So if we left out the football players and you know, um, but anyways, this is going to be a timeless episodes. So it doesn't matter what season of sports it is, it all applies. And so it's funny, the majority of our audience was probably, but men, we want to let you know, we see you, we see you. We're not going to leave you out some sports in there every once in a while. So I'm talking about the support. So the coaches a coach is a great thing and I hope that we can be that to our listeners, like I hope that we can bring that value, but in addition to our listeners listening to us, they can listen to each other and an important part of building an awesome business and being successful in a business that you own and is having a community around you.
NiCole Easton: 18:20 Right? And I think that's what attracts a lot of us to network marketing is that it's not just, it's not just they say you're not in business, you're in business for yourself but not by yourself. And the community that happens there is, feels like a camaraderie, feels like a girl's cover, a boys club. It just feels like you're all in there with one purpose and one mission, which drives me back to the fact that we can't have the same mission as everybody and stand out in the marketplace. And um, so building a community around you of people that maybe are in the same place of you but are not trying to do the same thing as you is so powerful.
Brooke Elder: 19:00 Exactly. Well, Nicole, why don't you tell our listeners how they can aim in their business today.
NiCole Easton: 19:07 Okay. So our homework for you today is for you to write a mission statement. So I want you to take some of the tips I talked about when I was talking about mission and about, um, things to ask yourself and things to ask others. And then we want you to share your mission. I think there's one thing to write it down, but then there's that breaking through and actually putting yourself out there and saying, this is what I'm about. This is what I want to do. This is how I want to serve others and show up in the world. So how are they going to be able, what tools are we giving them to help them accomplish this aim?
Brooke Elder: 19:42 So first thing is we're not going to leave you stranded out there and be like, how do I want to start a mission statement? We have a Freebie for you, it's you can get it by going to socialtenacity.com/mission and that will give you a walkthrough of how to put through, how to put together a mission statement. Once you have that put together, this is where you're going to take that next step, maybe be a little tenacious, step out of your comfort zone just a little bit and we want you to leave us a review with your mission statement and that way you are putting it out there to the world. This is me, this is what I'm trying to accomplish and can show others that, you know, you learned something today, that week and we are going to go through everyone's mission statements in the reviews and we are going to pick a winner. And what are they going to win the goal.
NiCole Easton: 20:36 Oh my gosh, this is so exciting. I'm so glad that we have the opportunity to offer this to people because I just had my purpose call, like I knew what my purpose was. But having that call and actually articulating it was so exciting. So we are going to give you what are the clients in our program experience for free. The person that wins this, anybody can win. It doesn't matter like there's no pass or fail. It's just like you put yourself out there, you tried, you are going to get a chance to get to purpose call. And what that is is we have our purpose coach and she gets on the phone with you in about within about 30 to 45 minutes she can nail down your very purpose, your calling, your mission and all of that just by asking you a few key questions. It's her expertise to do that.
Brooke Elder: 21:24 She's very, very gifted in what she does and it really is amazing and a lot of the things I had my purpose call actually yesterday and when we went through everything, like I felt like I knew what my purpose and my mission was, but to have someone to be able to articulate exactly what your mission is, who you are and can just like almost like c down to your soul and be like, here's your gifts and talents that you were born with. And this is what you're supposed to do with them. It's amazing.
NiCole Easton: 21:53 Yeah, it's exciting. I'm so excited that we get to share that with someone. One lucky one, lucky listener, right?
Brooke Elder: 22:01 So make sure you go to socialtenacity.com/mission. Download the worksheet, fill it out, and then posted as a review and we are going to go through and we'll do it in about a week. So you have about a week to do it. Then you will pick the winner and we'll announce the winner of who gets the purpose call. So that way you can have a very clear vision. There's no contamination there. You'll know exactly what your capacity is.
NiCole Easton: 22:31 So let me just recap really quick what we talked about today. So we are trying to discover, do we have what it takes to be an authentic influencer? So the first thing is mission. The second thing is tenacity. Are we going to do we have the stick-it-to-it to get through the hard stuff and then do we have the support that we need, the community and the support that we need. Maybe even a coach to help us be authentic and show up as our true selves in business.
Brooke Elder: 22:59 Exactly, so don't forget to do your aim today and we will see you at all on our next episode.
Brooke Elder: 23:05 This was an episode of authentic influencer podcasts. Thanks for listening. Don't forget to subscribe so you don't. Don't miss an episode, and most of all, share this with your team. We're on a mission to change spammy network marketers into authentic influencers.
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By Brooke Elder
4.8
153153 ratings
00:01-02:00: Welcome to the Authentic Influencers Podcast
02:31-7:58: Avoiding Spammy WEIRDOS!
8:54- 12:36: Show People Your Strengths and Talents
12:50-19:42: Creating A MISSION STATEMENT Freebie
20:36-22:01: Prizes to WIN
22:31-23:05: Recap
Subscribe HERE in iTunes!
Brooke Elder: 00:01 When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bugged everyone you know we are on a mission to prove it doesn't have to be that way. Welcome to the authentic influencer podcast where authenticity is king and prophet or a side effect. My name is Brooke Elder and I'm NiCole Easton. With over 20 years experience in direct sales and digital marketing, we've helped thousands of women learned that being an authentic influencer is the key to success. Join US each week as we bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.
NiCole Easton: 00:40 Hey, they're authentic influencers. I am so excited to welcome you to this podcast. We are going to talk about what it takes today and so we are going to go into what does it take and what does it mean to be an authentic influencer. And each week we're going to kind of have this like kind of format where we are going to teach a concept and then we're going to challenge you to apply to your business. We may even have a giveaway or too involved
Brooke Elder: 01:08 Are you excited? Super excited about this because there's so many different podcasts and audio books and all of these things that you can listen to. And at the end you're like, well, that was great. I feel so good now. What? You don't really know how to start really implementing that into your life and into your business and we don't want this podcast to be that way. We want you to be able to leave every single episode with something that is tangible that you can do in your business every single week.
NiCole Easton: 01:46 And so we will talk. You'll hear us talk a lot about bringing value and so we are not just going to be preaching it. We're going to teach it and apply it to you, our listeners.
Brooke Elder: 02:00 Exactly. And so what this looks like is we're going to give you authentic influence marketing tips. So we're going to call them aim and show you how you can aim in your business and when you are aiming and your business, you are being authentic. You are creating that influence and your marketing in a way that you can feel good about, that you don't feel like you're spamming, you don't feel like, oh, you're just trying to sell somebody something. It won't be any of that because you are staying authentic to who you are.
NiCole Easton: 02:31 And before I get into the content, Brooke, I'm going to go onto a little soap box right now. Okay? Go for it. Okay. Alright. So in network marketing, we are asked to do things that are uncomfortable, right? And in the name of personal development, we pushed through the uncomfortable. We pushed through those icky feelings. We push through the fear of rejection. We pushed through feeling just like we're doing something out of and we are here to teach you that in some instances it is a personal development thing and fear can get in the way and things like that. But really, if you do that over and over and over again, and you aren't being authentic to yourself, you lose yourself. And that's where exhaustion, burnout, um, when you start quitting on yourself, that's when all those things come into play because when you are being inauthentic influencer, it doesn't feel like work and your heart just sinks exactly.
Brooke Elder: 03:37 Because when you want to, you want to have a business that you could do 24/7, talk about all the time and you would never get burned out. So if you're doing things in your business right now where you're like, oh, I hate X, Y, Z, maybe it's reaching out to 20 people a day and messaging them, that was totally not me. And that's something that my upline had told me that I needed to do. And I was like, oh, I just feel like you doing that. If there's anything that anyone asks you to do in your business and you're like, Ooh, I feel icky doing that. That's because it's inauthentic and it is not who you are. And that's what makes you become the spammy Weirdo. And we're on a mission to help people not be spamming Weirdos and become authentic influencers because you can be authentic to who you are.
NiCole Easton: 04:23 I feel like we have to like hold back some of the goodness because like I really want to talk about a million things. I'm not going to do that, but I will say that reaching out to people and doing that does work for some people. It does work because that's authentic to who they are. That's right. That's why it works. Yeah. So you'll hear us talk about this over and over and over again, and I will just. I'll just give you guys a little sneak peek, but we don't believe in duplication. We don't believe in duplicating what has has maybe worked for someone else. We believe in replicating a process that helps you find what works for you. Right? Because it really is every single person like we're all different. We all have been given different gifts, different talents. There's no two people on this earth that are the same and because of that, if we're trying to duplicate and become a copy of somebody else, we are being inauthentic to who we are.
Brooke Elder: 05:22 And when you do that, that's when you come off Achy, you come off spammy, all of that. So when you have a replicatable system that helps people figure out what is special about them and how they can use that in their business, that is when you see success and that's awesome. And I know that we kind of planned this out a little bit and you were going to talk about tenacity and grit, but I feel like we're already on the wavelength. So I'm just going to talk about mission and purpose. You know, that strength is my jam, but we'll talk about it. So there's no reason to like turn to the left. Let's just stay in this. And then burke, you can talk about tenacity and grit because tenacity is your middle name. Yes it is. And when I met you, it was something that I didn't have, but we'll talk more about that and I'm just, I'm just so excited to hear your perspective, but onto strengths and mission and purpose.
NiCole Easton: 06:14 So all those words, while they seem synonymous, they actually each serve have a different definition. And I'm going to talk about each thing. When I was like knee deep in motherhood, I was in the trenches. I had left behind this awesome job as a digital marketer. I was in automotive, digital marketing, and I created my own position because I fell so in love with the marketing training and systems process that I kind of created my own job and showed a dealership owner that he needed me. And he agreed and he kept me for four years. So until I had babies. But along the way of having babies, about four or five years into motherhood, I had three young children. I was in a small group and we went through this thing called strength finder. I am a huge fan and I probably won't ever stop talking about it.
NiCole Easton: 07:08 So you might as well get used to it now, but I will point you to some resources later. We'll probably do a whole show on strengthsfinder. But basically I discovered what my strengths were and it was kind of a moot point for me because I didn't have a business at the time I was just a mom, but I recognize that my mission, my strength wasn't. My mission was to raise babies at home and be barefoot and pregnant, but it wasn't in line with my strength. And so I really needed to craft this message of a new mission and kind of figure out like, okay, what are my strengths and how do I serve the world and how do I show up and make a difference. And so if that's you and you feel like you've lost yourself, I mean we all go through it. We've had jobs maybe that we went to college for that we subscribe to and we're like, I'm going to be in your casebook, a teacher, right?
NiCole Easton: 07:58 And I'm going to put all my eggs in that basket and I'm going to school and I'm doing it and I'm going to get a tenure. And you got there and you're like, oh, this isn't as satisfying as I hoped. And so in the midst of motherhood and jobs in circumstances, we tend to lose ourselves. So how do we get back ourselves, our mission and our purpose? You have to dig deep and sometimes you're feeling depleted and so you have to look out to get that information. Would you like to hear how I did it? I would love to hear. So just to give you guys some practical strategies on how to kind of discover your mission. Some of you may know what it is, but since everybody's at a different place, I'm just going to start at the entry level and then we can talk about expanding that. Um, when I was challenged with, with the idea of finding my mission, I kind of had to start from scratch. And what I did was I went on my facebook page. I was super vulnerable, being vulnerable and like
NiCole Easton: 08:54 Putting myself out there is pretty much second nature to me. So if it's not, this may be a challenge for you, but I encourage you, this is one of those things that you do want to push through. I just asked the question, when you think about me, what's a word that comes to mind? I'm doing some research and that kind of thing. I'm doing some research, kind of broke the ice and it made it seem like, you know, not seem like. But it helps people know I'm not just trying to like, did fishing for compliments. Exactly. Thank you. Fishing for compliments. I'm. But I got some great feedback and it was like they didn't just have one word, they had multiple words and they really were the root of who I am and I, I didn't know that people saw me for who I truly was.
NiCole Easton: 09:32 And so that was a really big eyeopener for me. In addition with knowing what my strengths were through the strengthsfinder test, um, I really started to discover who I was and what I was doing and I'm in my network marketing company. I had this amazing testimony that really drove what was part of my why, right? I was going to save people from where I was at, but once I started digging into that and going through the steps that a marketer goes through to do market research and all of that, I discovered that like, well, my story was something in my why was something. It wasn't what was going to drive me longterm. And so crafting that was really pivotal in me even having a business. So I really think that this is the first step and the most crucial step in somebody's building in discovering what they can do and not feel tired or have, you know.
Brooke Elder: 10:25 Exactly. It's all about getting that clarity about yourself. And we were just talking about this the other day about clarity in what, like it really means to have clarity and the definition. I'm clearly like the equation. You could say it's capacity, so whatever your capacity is, all of those gifts, talents, things that you have minus contamination equals clarity. So you have to get rid of this contamination. So if you think about like a pond or a puddle of water and you stir it up, there's going to be lots of dirt and things like that in it and you're not going to be able to see through it. You don't have that clarity and that's what our life is like. There are so many crazy things that are happening. You know, we're running from here to there to soccer practice, to karate, to I gotta make dinner and I got to take this one to dance and you know, all of these crazy mom things.
Brooke Elder: 11:14 Or maybe you're just super crazy with your business and you have a full time job and you're trying to run your network marketing company or starting another side Gig or whatever it is. We have all of these things that bring up this contamination in our life and so it makes it really hard for us to be clear in what our mission is. And what you did, Nicole was you asked other people to look in because the thing is when other people look at us, they don't have that contamination there are able to see our capacities. That's it.
NiCole Easton: 11:41 Really our mission comes from our strengths, talents and our experiences and that's kind of what makes it up. And um, it reminds me that another thing that you can do is you can ask people, I'm sorry, not as people, but you can ask yourself what people ask you about. Like where do people come to you, advice about you. I know it's hard to think of it when you're in a, when your mindset isn't there, but really we're the shell answer man on something, right? Somebody looks to us as the authority in some area and how do we, how do we build upon that? How do we, how can we build a platform just based on these, these little things? And you might just be having an Aha moment right now, people may come to you and ask about like eating right or, um, maybe how you dress or makeup or something like that. And we want to make sure that whatever you're doing right now is in, is aligned with that, right Brooke.
Brooke Elder: 12:36 Exactly. And we can show you how to take those things that you are passionate about and you can actually create a whole business around it, you know, and when you do that, that's when you are authentic to who you are. And that's when you're really going to take off.
NiCole Easton: 12:50 Well, I can't wait to tell them about our little freebie that we have to give them to help them execute this. But I know that I'm tenacity has been a really big part of your journey. In fact, you named your company after tenacity and I would just love for you to share your insight because I feel like when the rubber meets the road, we can have a mission and purpose, but if we don't have tenacity and Grit...
Brooke Elder: 13:16 Yeah, exactly. Exactly. And I named my company social tenacity. And when I did that, I picked the word tenacity because I thought, wow, t his is kind of a cool word, you know, and, and I loved the meaning behind it of someone who is like, no matter what happens, we're going to push through and they're going to come out tramping. And so the more and more that I have studied this and studied other entrepreneurs and read books about other entrepreneurs' lives exceed this thread of tenacity all the way through. I mean, you think of anyone that you look up to you. It could be maybe an Olympic athlete, it could be one of your best friends that had something horrible happen to them and they've come out the other side, a better person because of it. This is having tenacity. It's taking the things that have happened to us and making ourselves better.
Brooke Elder: 14:07 When we come out the other side. It's not giving up when hard things happen. And that's the biggest thing because maybe if you didn't know, newsflash, you're going to have hard times in your life, 100 percent guaranteed, guaranteed. And it's going to be in your personal life is going to be in your business, like things are going to happen there. There's never going to be a time where you're like, everything is just rainbows and Unicorns, you know, maybe like for a split second, but then there's going to be things that come up and it all is about your attitude and the tenacity that you have to look at that problem and be like, okay, where do we go from here? And you can train yourself. This is one thing that I have worked on really hard to do is when things break and when things don't work, I get really
Brooke Elder: 14:52 excited about it because you can either get mad or let it shut you down and be like, oh no, like this is gonna ruin everything. I'm a failure. I'm a failure. Totally for what you can do is you can be like, yes, I hit a roadblock. That means I get to create a new system so this won't happen again and I get a move on and not have to worry about that again. So really it's not about like falling and getting back up, it's about changing direction, right? Something comes in the way and you just make an adjustment.
NiCole Easton: 15:24 And it's interesting like one of the things that, that entrepreneurship can feel kind of lonely and while we have this, we may in our network marketing company have this big team around us only we really know and maybe our closest friends, maybe not even our upline, but maybe a sideline sister or something, they know the struggles we go through and we don't really have a safe place to talk about it. A nd so we can tend to feel like a failure and not make an adjustment, but the difference between a wantrepreneur, somebody who wants to be an entrepreneur and a real entrepreneur who gets results are the people that can pull up their bootstraps and make an adjustment. And usually they need a coach or someone to walk alongside them to help them see that they're on the right track. They just need to make an adjustment. And that leads us to support, right? Yeah. It's amazing when you have someone that can see that 30,000 foot view and be like, oh, I see where you are, I see where you're going, and yes, this may be a little pitfall, but if you keep going on this path, this is what you're going to achieve at the end and it's just like having like a health coach that's going to help you through maybe a weight loss journey.
Brooke Elder: 16:31 That's something that I think everyone can kind of relate to you. Like a plateau would be a really good example.
NiCole Easton:16:36 Like if you're doing everything they say and you hit a plateau, you're going to look to your coach to help you make an adjustment. So maybe you go and do a fast or something to help get you past the plateau because when you're on a plateau, even in your business, it can lead to total discouragement. You know,
Brooke Elder: 16:52 Even like I'm going back to athletes, like even people who play in the NBA, it's not that they just have like the one coach that you see, like the head coach, they have multiple coaches, they have a nutrition coach, they have a shooting coach, they have all these other coaches that help them. So even though they're playing at this elite level, it's actually like the more that you move up to become to that elite level, the more you have to surround yourself by people who are smarter than you are.
NiCole Easton: 17:22 And it's not just the MBA. Brook don't discriminate. I'm pretty sure the NFL and mlb have this. Yeah. Well, you know me, I love my Utah Jazz. So yeah, you're a little obsessed, let's be honest. But it's football season. So if we left out the football players and you know, um, but anyways, this is going to be a timeless episodes. So it doesn't matter what season of sports it is, it all applies. And so it's funny, the majority of our audience was probably, but men, we want to let you know, we see you, we see you. We're not going to leave you out some sports in there every once in a while. So I'm talking about the support. So the coaches a coach is a great thing and I hope that we can be that to our listeners, like I hope that we can bring that value, but in addition to our listeners listening to us, they can listen to each other and an important part of building an awesome business and being successful in a business that you own and is having a community around you.
NiCole Easton: 18:20 Right? And I think that's what attracts a lot of us to network marketing is that it's not just, it's not just they say you're not in business, you're in business for yourself but not by yourself. And the community that happens there is, feels like a camaraderie, feels like a girl's cover, a boys club. It just feels like you're all in there with one purpose and one mission, which drives me back to the fact that we can't have the same mission as everybody and stand out in the marketplace. And um, so building a community around you of people that maybe are in the same place of you but are not trying to do the same thing as you is so powerful.
Brooke Elder: 19:00 Exactly. Well, Nicole, why don't you tell our listeners how they can aim in their business today.
NiCole Easton: 19:07 Okay. So our homework for you today is for you to write a mission statement. So I want you to take some of the tips I talked about when I was talking about mission and about, um, things to ask yourself and things to ask others. And then we want you to share your mission. I think there's one thing to write it down, but then there's that breaking through and actually putting yourself out there and saying, this is what I'm about. This is what I want to do. This is how I want to serve others and show up in the world. So how are they going to be able, what tools are we giving them to help them accomplish this aim?
Brooke Elder: 19:42 So first thing is we're not going to leave you stranded out there and be like, how do I want to start a mission statement? We have a Freebie for you, it's you can get it by going to socialtenacity.com/mission and that will give you a walkthrough of how to put through, how to put together a mission statement. Once you have that put together, this is where you're going to take that next step, maybe be a little tenacious, step out of your comfort zone just a little bit and we want you to leave us a review with your mission statement and that way you are putting it out there to the world. This is me, this is what I'm trying to accomplish and can show others that, you know, you learned something today, that week and we are going to go through everyone's mission statements in the reviews and we are going to pick a winner. And what are they going to win the goal.
NiCole Easton: 20:36 Oh my gosh, this is so exciting. I'm so glad that we have the opportunity to offer this to people because I just had my purpose call, like I knew what my purpose was. But having that call and actually articulating it was so exciting. So we are going to give you what are the clients in our program experience for free. The person that wins this, anybody can win. It doesn't matter like there's no pass or fail. It's just like you put yourself out there, you tried, you are going to get a chance to get to purpose call. And what that is is we have our purpose coach and she gets on the phone with you in about within about 30 to 45 minutes she can nail down your very purpose, your calling, your mission and all of that just by asking you a few key questions. It's her expertise to do that.
Brooke Elder: 21:24 She's very, very gifted in what she does and it really is amazing and a lot of the things I had my purpose call actually yesterday and when we went through everything, like I felt like I knew what my purpose and my mission was, but to have someone to be able to articulate exactly what your mission is, who you are and can just like almost like c down to your soul and be like, here's your gifts and talents that you were born with. And this is what you're supposed to do with them. It's amazing.
NiCole Easton: 21:53 Yeah, it's exciting. I'm so excited that we get to share that with someone. One lucky one, lucky listener, right?
Brooke Elder: 22:01 So make sure you go to socialtenacity.com/mission. Download the worksheet, fill it out, and then posted as a review and we are going to go through and we'll do it in about a week. So you have about a week to do it. Then you will pick the winner and we'll announce the winner of who gets the purpose call. So that way you can have a very clear vision. There's no contamination there. You'll know exactly what your capacity is.
NiCole Easton: 22:31 So let me just recap really quick what we talked about today. So we are trying to discover, do we have what it takes to be an authentic influencer? So the first thing is mission. The second thing is tenacity. Are we going to do we have the stick-it-to-it to get through the hard stuff and then do we have the support that we need, the community and the support that we need. Maybe even a coach to help us be authentic and show up as our true selves in business.
Brooke Elder: 22:59 Exactly, so don't forget to do your aim today and we will see you at all on our next episode.
Brooke Elder: 23:05 This was an episode of authentic influencer podcasts. Thanks for listening. Don't forget to subscribe so you don't. Don't miss an episode, and most of all, share this with your team. We're on a mission to change spammy network marketers into authentic influencers.