By Brooke Elder
4.8
153153 ratings
The podcast currently has 174 episodes available.
In this episode, host Brooke Elder interviews Paige Clark, an entrepreneur and mindset coach. They discuss effective goal-setting techniques, particularly for women, and the importance of aligning one's vision with daily actions. Paige shares insights on the differences between male and female goal-setting approaches, emphasizing the power of shorter-term goals for women. The conversation also covers methods for tapping into intuition, including guided meditation, intuitive writing, and stillness practices. Paige draws parallels between her experiences in business and Brooke's time living on a sailboat, highlighting the importance of being in a flow state and adapting to changing circumstances.
The episode provides practical advice on setting and achieving goals, emphasizing the need for flexibility and alignment with one's true purpose. Paige introduces the concept of focusing on three main goals and identifying three key actions each day to move towards those goals. This approach allows for a balance between planning and remaining open to opportunities, which is particularly beneficial for women entrepreneurs.
Notable Quotes:
Keywords:
Episode Outline:
00:00 - Introduction and welcome
03:30 - Paige's entrepreneurial journey
07:00 - Goal setting differences between men and women
12:00 - Techniques for tapping into intuition
18:00 - Lessons from living on a sailboat and applying them to business
25:00 - The importance of being in flow state
30:00 - Conclusion and contact information for Paige
To learn more about Paige Clark and her services:
Follow Brooke Elder on Facebook at facebook.com/therealbrookeelder. If you want to find the hidden money in your business, take the invisible money quiz at www.invisiblemoneyquiz.com.
Summary:
In this episode, Brooke Elder shares her experiences of living on a sailboat for a year with her family and the valuable lessons she learned as a mom and business owner. She introduces the concept of "Align Your True North," which focuses on aligning all aspects of life, including business, family, friends, social, physical, and spiritual goals. Brooke emphasizes the importance of creating systems and automations in business that don't rely solely on people, as this can lead to increased profits and more free time.
Notable Quotes:
1. "When you really have your True North aligned, it makes it so much easier to make decisions."
2. "By systematizing my business, I went from a team of 27 people down to a team of six. Now just imagine what that did to my profit margins because our revenue stayed the same."
Keywords:
- Align Your True North
- sailboat living
- business systems
- automation
- family time
- profit margins
Episode Outline:
00:00 - Introduction and updates on Brooke's life
03:30 - Lessons learned from living on a sailboat
06:00 - Introducing the concept of "Align Your True North"
10:00 - The importance of systems and automation in business
14:00 - How systematizing can increase profit margins and free up time
16:30 - Introducing True North Strategies and its mission
18:00 - Conclusion and call to action
Follow Brooke Elder on Facebook at facebook.com/therealbrookeelder. If you want to find the hidden money in your business, take the invisible money quiz at www.invisiblemoneyquiz.com.
Final Episode
Choosing the Right MLM company
“In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.”
Zane Gray
So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for.
Brooke’s guest is Zane Gray who has created a very different company from everything else that's out there. His company looks differently at the industry and he’s creating something that is really for the 21st century.
“Sometimes network marketing is like a dirty word .” Zane Gray
Zane explains that when he was looking at network marketing companies the reason people join is they want to get the product, maybe the discount, but they aren't really wanting to go out selling it.
There's a couple reasons for that. In Zane’s opinion the number one reason is oftentimes the product isn't priced right. Second thing is you have a product or something that people would buy.
Zane created a company where if you refer people and they buy, you're gonna make a really good income, a really good commission basically. But he also said, if you do wanna build a team, I wanna pay you to build a team as well. And he just tried to marry those two worlds together.
His philosophy is to give customers a reason to come back. His company gives them an opportunity just if they'll share, they actually can get cash back too. That is theirs. And they don't have to sign up to be a rep.
Zane has a training course that teaches his reps to be endo coaches to help their customers live an endo balanced life.
“An important thing in business as well is being able to target your specific people.” - Zane Gray
If you would like to know more about Zane’s new company and what it is all about, check out www.sucavu.com.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Building a Personal Brand is easier than you think
“A personal brand is so much more than trying to sell yourself.”
Tacie Avedikian
In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.
Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing more market research. She loved understanding the why behind the marketing that we were actually choosing for our clients
“Having your brand really changes the whole dynamic of how you do business.” Tacie Avedikian
Having an understanding of your personal brand paints a nice picture for everybody that you're working with.
It also provides a comfort for you and knowing that you know exactly what you're doing and how you want to help people.
Building a personal brand is not as hard as people think. It’s really just having an idea of what it is that you are doing, how you want to do it, who you want to be able to work with and who you want to help.
It’s important to create a digital presence. Find those platforms that your ideal audiences are on and just show them a piece of who you are and how that has led to where you are and what you're doing today.
You want to be engaging. You don't want everything to be about you or just what’s happening on your page. You want to show that you are in fact a good connection to be networking with and a good connection to have.
“Putting yourself out there and also giving back to those who are willing to connect with you is definitely key and it changes the whole dynamic of a relationship.” - Tacie Avedikian
If you would like to connect with Tacie and find out more of her tips on how to build your personal brand, you can reach out to her on LinkedIn https://www.linkedin.com/in/tavedikian/. You can also visit her website www.littlebirtdmarketing.com.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to Cold Message People Properly
“Create real relationships rather than just copy and paste and spam people. ”
Brooke Elder
Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.
After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people.
“Cold reach-outs are still good, but you have to find something in common.” Brooke Elder
Having something in common is more than jus, “Oh, I see you have a dog. I have a dog too. You want to buy my stuff?”
You need to find people that have a problem that you have that solution for - your products, your opportunity. They also a problem. So you are only going to talk to people who have the problem that you solve.
When you market to everyone, you market to no one, remember that your company is not for everyone with skin or everyone with a nose or everyone that is breathing. That's not who it's for. It's for what problem do you solve that you can help people with that is who you market to.
Once you understand that, then you can start looking for those people and you can start looking for them in other Facebook groups and add them as friends.
Then when you start posting on your personal page about how someone had this problem and you help them solve it, and that's the nature of your posts, they're going to see that and reach out to you to solve their problem!
“The basics of arrows out marketing is looking at how you can serve people and how you can solve problems.” - Brooke Elder
Check out some of Brooke’s other Spam Squad episodes to learn more tips on how to not be Spammy when you are posting...and remember…. Spam belongs in the cupboard, not on Social Media!!!
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
So You Want to Start A Side Hustle
“Find the people who have the lifestyle that you want and really tap into how they think.”
Craig Clickner
Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship, meaning they started their first wave of side hustles.
Craig and Carrie talk a lot about an idea called Life Set.
“If mindset is your way of thinking, then life set is your way of living.” Craig Clickner
Mindset is like your opinions and how you think, life set is your way of living in your choices. What they have found is a lot of people are chasing the money, but the foundation is all messed up. If you don't have ongoing revenue set up it's going to be really hard to build something substantial outside of the day job.
Craig and Carrie talk about finances and family, faith, having fun and your relationships. If those areas can be in decent order, then can go build a real business on top of that. The best thing that you can do is set a good life example.
They also talk about life vision, which is like you asking yourself not what do I want to do, but how do I want to live? They have seen people in a lot of different industries who are very successful, but they didn't necessarily invest the time early on for laying a firm foundation.
Laying a firm foundation is such an important area to slow down and learn about personal develop, growing your leadership, and really live out success principles. It should really bleed and transfer into every area of your life if you're doing it well.
Some things that people can do to create that solid foundation are first get a good job, but put boundaries around it. And then don't waste time at the office. Then stop spending money on “stupid stuff.” You don’t need the expensive car or gigantic house. Don't try to impress people with what you have, especially when you haven't built and created and earned it yet.
“Be smart, impress people with your thinking, impress people with your work ethic, impress people with your conviction. ” - Craig Clickner
Craig and Carrie have written a book that covers the whole spectrum from a comprehensive standpoint on how to actually build something, but not short-term and, and commission-based, but very significant in nature that actually can change your lifestyle and have a really big impact on you and your family's life. There's a link for the book and a few free downloadables on their website, tandem consulting.co.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Get your Calendar FULL of Booked Parties
“ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.”
Janet Parks
Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.
Janet is super passionate about teaching people to get out of that fear factor and get out of their comfort zone and just go out there.
“It’s 2021, Facebook parties are not dead!” Janet Parks
Janet shares her top three things that people could do and even start implementing right now so in the next month or so they can have a full calendar.
Her first tip is to incorporate video. Her number two tip is making sure that when you see something out there that's new, try it, don't discount it. Don't just try it once then get disappointed because not enough people hop on and then give up. Try up to ten times! The third tip is to get into people's inbox.
You don't have to cold message getting into people's inbox. Just take a human approach, you don't have to be that salesy person that's spammy. Just tell people why you're grateful for them. If you start off with gratitude, then it helps break down any of those barriers. The worst thing that you could do is send a message and people are like, what are you trying to sell me?
When Janet goes into every party, she tries to stick to a certain system called the fire system, it covers all of the bases when it comes to parties.
F is for future bookings, that should be at the top of your mind. I is for increasing sales, to have a commission in order to grow your business. R is to recruit often.
E is encourage forever customers, adding people into your ecosystem, adding people into your group, into your email list. By covering all of those bases they encompass everything that has to do with building a successful party based business.
“You can't go into Facebook parties nowadays and just make a graphic and verbiage post and expect success from that. You’ve got to incorporate relationship marketing. ” - Janet Parks.
If you would like to connect with Janet and learn more awesome ideas when it comes to booking parties and really just growing your party plan company, you can find her on her website or on Facebook at solutionsforsellers.com and https://www.facebook.com/groups/jpsforsellers.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
How to Reach out to Influencers to Join Your Team
“ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.”
Brooke Elder
Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media.
It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about this as a business, how can we actually show up to serve others? Because that's what network marketing really is all about.
“You want to create a relationship with people, especially when they are big influencers that already are running a business. ” - Brooke Elder
Don't offer a solution if people don't have that problem. When you're messaging people, you have to figure out, do they have the problem that you solve? That's how you're going to be able to connect with them.
Reach out to people who are influencers, who already have an audience, but don't ever send them spammy messages because automatically they're going to be like, no, you spammy, weirdo, get out of here!
When you are messaging an influencer you might say something like, “Hey, I really love the whole feel of your feed. This was my favorite thing.” Be specific, so that way they know that you're actually listening to them or you have actually checked it out.
Then introduce yourself and let them know you represent a company that has some really awesome products and you would love to send them some samples and get their feedback on. That's how you want to approach influencers, because they're used to that.
When you are talking about influencers, you need to talk to them in their language. So in their language you're going to talk about affiliates. You're going to talk about creating partnerships and you're going to approach them to see if they would like to try the product and then give you feedback on it. That's how you approach these people.
“Remember, spam belongs in your cupboard, not on Social Media!”
- Brooke Elder.
Your network marketing company and your products could be an amazing opportunity for them, especially if they have their own business that they're running. They are probably looking for other things that they can bring in to be able to promote to their audience, but you have to present it in the right way.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Overcoming your own expectations to Find Success
“ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.”
Kelly Cable
When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.
Kelly has been in the network marketing business and started out the normal way with the emails of scripts and pictures that you're supposed to use. She did it all the spammy Tammy ways and everybody was doing great around her and she thought she must be doing something wrong because she was struggling and becoming deeper in product debt.
“It's not that I was doing something wrong necessarily, but I didn't have the right mindset. ” - Kelly Cable
The mindset shift that brings success is to meet people, to find ways to connect with them, to see what they need and what you can provide to help them as opposed to just making a sale.
Stop doing all the advertising and posting everywhere. Connect yourself to a brand and just create a presence online for yourself.
You don’t have to have links posted everywhere. Just talk about your products all the time, in normal conversations and on your social media. You're not trying to get people to buy necessarily and that's the idea, people don't feel pushed.
Building a successful business takes time. There are a lot of learning lessons along the road, so you don’t want to move too fast. When you move too fast, it creates more problems and challenges than you really would even think that it would. It doesn't give you that opportunity to make those small adjustments and to fail small before you fail big.
When you do have an idea for a business just go ahead and do it! Don't feel like you have to do every step in creating a legal business before you come forth with your idea because then you're kind of stuck. Don’t listen to everybody by saying, don't post this or that on social media, post what you want and you're going to find those people who love you.
“Step away from caring about what people think of you and find what works for you.” - Kelly Cable.
If you would like to connect with Kelly, you can follow her on Facebook , Instagram and LinkedIn, but Facebook is definitely the best place to find and talk to her, just search her name, Kelly Cable.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
The podcast currently has 174 episodes available.