Brooke Elder:  00:01   When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bugged everyone you know we are on a mission to prove it doesn't have to be that way. Welcome to the authentic influencer podcast where authenticity is king and prophet or a side effect. My name is Brooke Elder and I'm Nicole Easton. With over 20 years experience in direct sales and digital marketing. We've helped thousands of women learn that being an authentic influencer is the key to success. Join US each week as we bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Brooke Elder:  00:40  Hey guys. Welcome to episode the three and the title of the episode three is you are not your company and this is one of my favorite things to talk about.

NiCole Easton: 00:52 Yeah, I'm guessing that this is ruffling feathers right now.

Brooke Elder:  00:57    I think that's why I like you do like to rebel feathers, don't you? I do. And so we're gonna. Just dive right in and we're going to talk about what it means to be you are at your company, so I totally look at this from a marketing perspective because like I really just have a marketing break and so when you're sitting there maybe convention or you're sitting at your upline is teaching you something or maybe you're on a like a, a company training or something and your company says that your product is for everyone. Let me give you an example. I have heard it's for everyone with the nose I have heard is for everyone was skin.

NiCole Easton:   01:44   It's for everyone with a get.

Brooke Elder:   01:47 Yep. And let me tell you, when you market to everyone you market to no one and when I very first heard that, I was like, what? That doesn't make any sense, but really when you're marketing to everyone, you're not diving into pain points here. Like the last episode we talked about problem, agitate, solve. Like you're not finding that problem that you solve and you're not signing a niche. It's like I'm going out and standing out on the corner and like handing out flyers and stuff to everybody that passes by, like who knows if they're your ideal customer or client or whatever. You have no idea. It's just like throwing money away, you know? Well, not only that you are

NiCole Easton: 02:37  in your marketing efforts, your not standing out at all, but how about the fact that you're in competition with everyone else selling that product? Like exactly how do you differentiate yourself and you can't differentiate yourself when you subscribe to and preach everything that's coming from the company. That doesn't mean you have to hide the company necessarily or, or be ashamed of it. It just that, that the way that their marketing isn't necessarily the way that you need to mark it. And when I say market, I mean message or talk or you know, the just the experience that you provide for the people that you are wanting to engage with you and either buy from you or join your team.

Brooke Elder:   03:15  Right? Exactly. And I mean, if you think about it logistically, of course your company has to have that kind of message because they can't go out and say, oh well you need to look for women who are in this age range, who have this problem because then everyone is marketing to that kind of person. You know? So what you need to do is you need to figure out for you what is that? What does your market look like? Who are the people that you want to read?

NiCole Easton:   03:41   As you say that, I recognize that the company is trying to let everybody know that everybody has an opportunity to use this product and it's true, but you can't talk to everybody at the same time. And it's the same thing with pain points. You can't rattle off a million pain points and then hope that somebody latches on or, or resonates with one of them. But because what happens is you lose credibility. I'll give you an example. So if you are marketing a skincare product and you're like, do you have fine lines, wrinkles, oily skin, dry skin, acne, rosacea, w x, Y, Z, whatever it is. And you're saying this solves it all. When you say that you have the magic formula and you have a magic pill or magic cream, you instantly lose credibility because all you're doing is trying to get them to buy your product or your opportunity at any cost, regardless of what really matters to them. And when you speak to one thing and you you specialize in area. For those of you who don't know what niche means, that means a specialty market as an isolated market genre. Something really specific and narrow down. When you do that, you're speaking. Those people feel like they're speaking directly to you and we've all seen those ads are like, how do they know what I think? And you can create the same thing in your own little world.

Brooke Elder:  05:06   Yes, exactly. And that was really one of our favorite things that we do with our clients is we help them figure that out and this really helping people find their gifts, their talents, the things that they are good at, the things that they love, that they could do 24 slash seven and never get tired of it. And how they can put that into their business. So then what it is, I say this all the time using your network marketing business as a tool to build your business because that's what it is. When you can build a business around the things that you love, you're never going to get burned out.

NiCole Easton:     05:42   So often we are looking for inspiration and we're trying to figure out like, okay, what do I talk about today? What is my strategy today? And we go to our team page or to corporate website or we go to Google and we look up stuff or maybe we look other people's testimonials, but the fact is is that if you can find what you're really good at and what you're innately drawn to, inspiration is a lot closer than a google search bar. It's right in your heart and you will find yourself being inspired and you'll have more ideas than you can actually put into action when you're in your lane.

Brooke Elder:     06:17    Exactly. And that was good. That was really good. That's what I'm here for. Sometimes I interrupt you and sometimes I have golden nuggets, so you're welcome. Well, that definitely Goldman right there.

NiCole Easton:    06:35    So what does it take to be a successful network marketing professional? Besides passion?

Brooke Elder:    06:45     Well, it takes, just understanding what their, what you're passionate about, and then creating a business around that. So let's give some examples of some of our clients because I think that will help our listeners kind of wrap their head around this because this is very different from anything else that anyone, like any network marketing coach or like your upline or your network marketing company. No one's teaching you this because they don't want to teach how you can actually create your own business around yourself.

NiCole Easton:   07:15    You know, just a really quick disclaimer. I just want to be upfront and since this is one of our introductory episodes, it's good to just get it out in the air right now. When we talk about outlining company, we're not saying it like it's a dirty word and we're not trying to diss on your upline or maybe you are the upline in your teaching stuff that we're not teaching. Remember where the rebels? We're the weird ones. Um, you know, we're the ones that are, that are kind of rocking the boat, shaking it up a little bit, and I'm going to tell you, if you follow our lead, you will find success, but you can't take it personal. You can't think that, oh, I'm not going to listen to them and you're going to miss out on the goodness because you're too worried that we are like dissing you or that somehow we are knocking what has worked because stuff that people teach does work for some people. And you will hear this, a resounding, this message resounding through all of our podcasts and everything that you hear from us is that we believe that it does work for some people. What we're trying to do is help you find what will work for you no matter what. So I'm sorry to go off on that soap box. You will find that. I will do that often. I apologize in advance, but sorry, I'm not sorry. Go ahead Brooke.

Brooke Elder: 08:33 So what some of our clients have done. So the first word that comes to mind is carrie and she loves nutrition. Um, I don't know if we should say what company she's with. She's with the health and wellness company. It's green ish. There you go. It starts in a and she loves her company and loves the products that they have, but she's very much into nutrition and she's built this whole movement around diet disruption and how you can really, she's, her goal is to come in and say, no, you don't have to go on a diet, change your lifestyle and look, this is what you can do and how eat complete. I'm not going to like go off her soap box. But um, she was able to find this whole idea of how she could use her network marketing company as a part of what she's doing and a part of her messaging because she saw problem that she knew how to solve as she gets solved with her network marketing company. So marrying those two ideas together is what's really steam boating her and making her just thrive.

NiCole Easton: 09:41 Now I'm going to explain the differentiation and where she added rocket fuel for her efforts. She, um, she started out by using. Oh, I almost said the word using the company's nutritional program. It's like a 30 day cleanse. If you're with this company, you know exactly what I'm talking about and the reason we don't want to say the company is because we don't want to like bash anyone or just going back to my disclaimer earlier, but she was putting people into that program and it did work for many people, but the magic happened when she said, you know what? You're onto something. Here. I am passionate about it. That's how I've been already running my business, but I'm going to do a twist on it and I'm going to do my own nutritional program. And so when she launched her own version of it that had her exact specifications and the way that she likes to coach, she doubled her interaction. She had her. She doubled the productivity of her very best month and she is more connected and more passionate and more driven than ever before.

Brooke Elder: 10:42  And this is just in a matter of like six short weeks and so it doesn't like you don't. If you're in health and wellness. I don't want you to think, oh, I have to go and create my own thing and stuff like that. Like you don't have to copy what she did because it's all about finding what is authentic to you and what you are. So do you want to talk about Luis Louise is a great example.

NiCole Easton: 11:05  First of all, I absolutely just love her as a person, but her mission and what she's about is, it's actually the complete opposite of health. Nutrition is actually a physical product that she buys her jewelry, but she doesn't want to just sell jewelry. She wants to inspire women that maybe in, in like the world's view aren't the traditional model of beauty. They're not. Supermodels are not thin. She is empowering women to feel beautiful and be comfortable in the skin there. And no matter what their weight size, um, hair color, hair color, yes. The, her, that's a good one. Um, no matter what their outward, you know, what ever their outward appearances is, that you can compliment it. You highlight your beauty and you can be basically like a diva no matter what. And that is her mission. And it is amazing to see her sore and just thrive in that area.

Brooke Elder: 12:05 So those are two really good examples. So you can start thinking about like what is your mission, what's your purpose? What is the thing that you want? What is the messaging that you want to put out there based on your products? When I'm. So I used to be with a company that is actually no longer, but it was all about getting the family together and it was products that we're bringing people together to eat, like through fondue and through cooking and grilling and all of this stuff. And they had different seasonings and stuff. And with all of this it was my favorite thing because my mission was to help families come together and so I was able to use my product that I was selling as a part of my overall mission of how can I get families to come together and sit down and have a meal together because that doesn't happen anymore.

Brooke Elder:12:58 And so when you find that thing that's like, this is my mission and this is what happens. The interesting thing is when we do this with some of our clients is they figure out this is my passion and my company does not align with that, and so they end up switching companies, but then when they do like Kelsey comes to mind and how she was with one company and it, she realized that that was not what her passion was and when she made that switch, she was able to quit her job and stay home with her kids in a matter of about four months. Yeah, she went from let's just.

NiCole Easton: 13:34 I'll give them some hard numbers. She went from making $300 a month in the first company to switching companies starting all over and within two months making. How much is it? Five figures in one month. So pretty significant. It's amazing what happens when you finish this.

Brooke Elder: 13:51  What happens really when you align that you align your passion with your company and it's put positioning yourself as not your company. You're positioning yourself as this is my mission, this is my purpose, this is who I authentically am, and you just so happen to have a network marketing product that supports that.

NiCole Easton: 14:12  Yeah. I think this is a hard concept for people to get their heads around because I'm in adolescence when we're still figuring out who we are. We're asked to decide who we're going to be. Right, and especially now like I, I am a small group leader to sophomore girls and the amount of pressure that they have to figure out what they're going to do and what they're going to be for the rest of their life at 15 years old is just. It's a. it's overwhelming and to try and figure that out and decide what you're going to do longterm, you're forced to go in and invest a four year education and thousands of dollars into this thing that you've never really done and you don't know if it's going to set you on fire and it's going to help you maintain that passion through your entire life.

NiCole Easton: 14:59 And so we hear a lot of times our clients and people that are in our world ask, okay, that's all good and well, but how do I figure out what I'm good at and what is my passion like I've never even thought outside of what it's required for me to make money. And maybe that's what maybe that, that unsettleness and discontent is actually what motivated you to get into your network marketing company. Maybe you just wanting to do something that was on your own and you know that your effort would create something that would benefit you and that you could share with others. And maybe that desire to help others is really what inspired you to start your business. So I'm broke. How do we find that passion?

Brooke Elder:  15:43  Well, I think it's, if you look back to all of the jobs that you've had and all the experiences that you've had, there's going to be certain things that are going to stand out to you. Like, oh, I loved this part of it. You know, talking about knowing, wanting to know or having to know what you want to be for the rest of your life when you're 15. Like I decided to be an elementary school teacher and I was actually trying to decide between a couple of different careers and Nicole, I don't know if you even know this, but the reason why I picked elementary education was because I got a scholarship so that helps. They would pay my school if I became a teacher. And I was like, all right, guess I'm going to be a teacher and I've always loved teaching and not something that I'm passionate about and that's why I love doing these podcasts and the helping students through our program and just being able to teach because that, that's something that is kind of ingrained in me.

Brooke Elder:   16:39   But when I started looking at all the things, I was only a teacher for four years because I wanted to be a stay at home mom and then all of that and got into online marketing and loved that. So now I have marketing and teaching, you know? Um, it's interesting because people ask me now because I like, I could talk marketing all day long and they're like, oh, did you go to school for that? And I thought I didn't even know that it even liked marketing back then. That's right. At the same exact experience. Yeah. So it's, you find the things that you love through the different jobs that you have, the different experiences you have. And I love all of those things. Like when you, when you finally have found your place where you're like, this is it, and then you look back and you're like, how did I get here?

Brooke Elder:  17:22    And you think, oh well because of this decision and because of this decision I learned this and this about myself. And so it's taking that time, like I love taking time in the shower to just sit and think about these kinds of things because really, I mean any of you have kids know, like you get no alone time and so that maybe in the shower, maybe in the shower. So the shower is my time to like really think and ponder these things. And so we have for your aim today of what you are going to be doing to help your business and aim in your business today is to think about like previous jobs you've had, things that you love. Just take some time to ponder about it. Maybe if you're sitting waiting for your kids to get out of school or something like that. Find some time where you can just sit and think like, what are specific things that you love.

NiCole Easton: 18:19  Yeah. And what is the common thread that you see throughout the previous parts of your life that you either enjoyed or didn't enjoy? And it's amazing how, like if we figured out that we don't have to do the stuff that we hate doing, it's amazing that we can create this reality and find the thing that we absolutely love to do and doesn't feel like work anymore. And that's when we show up best in the world and we really serve our purpose. So, the homework for you guys today and we want to hear your feedback. We want to hear from you. You can write us a review and leave it in the comments there below, or you can engage on our facebook group and in there you can share and actually I think what we should do, Brooke, is we should put a prompt with each homework assignment for the next week or whatever in our group. So if you're listening to this podcast when it's being launched, you guys can go in and interact and if you're not, you can go in and search the group for this episode three and in episode three's topic you can go ahead and comment it and chime in below wherever we put the homework.

Brooke Elder:    19:19   So awesome. And we'll just make sure that we put links in the show notes for all of that.

NiCole Easton:   19:23    Oh, perfect. Yeah, so we want you to just take some time and if it's right now that are actually acting right now is the absolute best possible scenario. So if you have time right now, grab a piece of paper and write out three things that you absolutely love to do and could you all day. It doesn't matter if it's cooking, knitting, I mean anything. It doesn't, it doesn't have to be something that you think you can monetize at this point. Just write out three things that you love to do. Then make a list of the three things that people most often ask you advice about. These are the things that people see you as an expert in and so it could be something around your company. It could not be. It could be that you are known for, you know, knowing a lot about nutrition or maybe you're a spin a spin instructor or maybe you are like the best scrap or whatever it is. Right? Those three things down, and then I want you to look over those things and just really reflect on them as well as like the patterns in your life and start to come together with an idea of what you may be able to do that could really build a business that's very hard centered

Brooke Elder:  20:32  Because when you do that, you are staying authentic to who you are and really that's when you are successful is when you can stay authentic to you and you put your true self out there. That's what is gonna make people attracted to you. That's what is going to bring people in into your world and they're going to see you as the authority and they're going to listen to you.

NiCole Easton: 20:58   So besides your homework, make sure that you share this with your team. If you're a leader or share with your leaders, if you want your team to know about it, and if this is your first time listening to our podcast, we want you to go to social tenacity.com, forward slash gift where we have a special free gift for you and, um, you will find lots of Info and value there.

Brooke Elder: 21:20   So remember, you are not your company. You are an amazing person. Have awesome things to bring to the world. So let's tap into that and let's really make a business that is centered around you and your gifts and talents.

NiCole Easton:  21:38   This is how you become an authentic influencer.

Brooke Elder:  21:41  This was an episode of authentic influencer podcast. Thanks for listening. Don't forget to subscribe so you can miss an episode. And most of all share this with your team. We're on a mission to change spammy network marketers into authentic influences.