Growth doesn't always mean climbing up. Myriam Guerrero moved sideways through nearly every department at Workforce Solutions Borderplex before becoming its CFO, and that lattice career gave her everything she needed for the top job.

Then she and her Army veteran husband bought a Tint World franchise "just for fun." Five years later, it's a top 10 store nationwide, they've been named Franchisee of the Year by the International Franchise Association, and they've built it by giving back to El Paso and offering second chances to people rebuilding their lives.

We talk about lateral career moves, franchise myths, letting go of the limits you grew up with, saying no without over-explaining, and the "I made it to the top, now what?" moment so many women leaders are facing.

Wondering if the problem is them or you? Download my free ebook, It's About Damn Time, a no-nonsense self-check for women leaders who work their tail off and still get passed over: https://go.allietrimblelozano.com/damned-time-or

Most people never get there. Dr. Tiffany Tajiri, PsyD, a former special operations psychologist, veteran, and founder of Freedom Rhythm, joins Allie to talk about why self-actualization is so rare, and how chronic stress, unprocessed trauma, and the pressure to be "palatable" keep most of us stuck.

They cover the body keeping score, what a flow state actually feels like, why women are conditioned to run on empty, and the belief Tiffany had to release to finally build her own brand instead of shrinking into someone else's.

Grab Allie's free ebook, It's About Damn Time, and start your own self-check: https://go.allietrimblelozano.com/damned-time-or

Teresa Montes climbed from a 17-year-old receptionist to a general manager in the car business, an industry that's still overwhelmingly run by men. She joins Allie to talk about what she had to learn, unlearn, and toughen up to get there.

They dig into leadership that actually works: why teaching your team beats micromanaging them, how to spot "weaponized incompetence" before it costs you good people, and why the best leaders hire people who are better than them at something. Teresa and Allie also talk single motherhood, mental health, and why movement and sunlight beat a couch and a bag of chips every time.

Download Allie's free ebook, It's About Damn Time, here: https://go.allietrimblelozano.com/damned-time-or

Hustle culture told us to fill the calendar, say yes to everything, and rest when we're dead. Iris Lopez calls that what it is: A trap.

Allie sits down with El Paso radio personality and nonprofit founder Iris Lopez of Mija, Yes You Can. Iris went from a shy kid who couldn't sing in front of people, to local TV news, to out of work during COVID with food stamps and six months of rent in the bank. That's where she built a nonprofit that has put more than $50,000 in scholarships into the hands of women and girls.

The part that sticks with you comes at the end. Iris names the belief she had to release to become who she is now: Don't get so busy building a legacy that you forget to live the life you're actually in.

If you're the woman who says yes when she means no and wears "busy" like a badge, this one's for you.

Inside: Why waiting tables is leadership training. Why Mija, Yes You Can welcomes mijos too. The Simon Sinek line that changes how you ask for help. The man who laughed in her face. And why saying no is the career skill nobody teaches women.

STILL WONDERING IF IT'S THEM OR IF IT'S YOU?
 Grab Allie's free ebook, It's About Damn Time. A no-nonsense self-check for women leaders who work their ass off, play by the rules, and still get passed over.
 https://go.allietrimblelozano.com/damned-time-or

Find Iris on the morning show at KISS FM El Paso. The 6th annual Mija Market is September 12 at Cowtown Boots.

Airing Out Your Vagina. The truth comes first, comfort comes last, and growth is nonnegotiable.

A boss has a title. A leader is made by how they show up when things go sideways. In this solo episode, Allie unpacks the real difference between leading and bossing — the same idea behind the video that's now been viewed over 2.5 million times — and gets honest about what's shifted for her over the last few months: building her Unfiltered Leader coaching program, missing the part of corporate leadership she actually loved, and why she's stopped pretending work-life balance is real.

She also breaks down mentor vs. sponsor, the "career lattice vs. ladder" idea she picked up from a recent guest, and what it's really like to navigate single motherhood, custody, and career reinvention at the same time — without the highlight reel.

Grab Allie's free ebook, "It's About Damn Time," at go.allietrimblelozano.com/damned-time-or

This week, Allie is joined by friend, fellow entrepreneur, and LaunchLab alum Ginger Braun for a conversation about what actually happens when you leave the corporate ladder behind — the identity crisis, the guilt, the delayed gratification of building something new, and the realization that "success at all costs" was never actually the goal.

Together they talk about the lattice effect (why your career doesn't have to move in a straight line), the difference between grit that builds you up and grit that grinds you down, and why the journey matters as much as the destination — even when your GPS takes you the long way.

Grab Allie's free ebook, It's About Damn Time, here: https://go.allietrimblelozano.com/damned-time-or

This week on Airing Out Your Vagina, I'm talking with Mattie Jones: foster care survivor, Army veteran, and CASA advocate. Mattie grew up removed from an abusive home, aged out of the system with nothing, survived a violent relationship, and found her footing in the military, where she also lost close friends to suicide. Now she volunteers as a CASA advocate, showing up for foster kids the way no one showed up for her.

This is a raw, unfiltered conversation about survival, cycle-breaking, and what it means to turn pain into purpose. Truth comes first, comfort comes last, and honesty is nonnegotiable.

Grab my free ebook, It's About Damn Time, here: https://go.allietrimblelozano.com/damned-time-or

Ale Ruiz spends her days as a bilingual perinatal mental health counselor helping moms through postpartum depression and anxiety. She's also the founder of Mom's Place, a maternal mental health counseling center in El Paso getting ready to open its first in person clinic.

So what happens when the expert on postpartum depression gets postpartum depression herself, twice, in two completely different ways?

Ale opens up about a near drowning and a cancer scare in the final weeks of her first pregnancy, the eldest daughter, perfectionist mindset that told her asking for help meant she was failing, and the burnout and out of nowhere panic attack that hit her the second time around, long after she thought she was "past it." This one is raw, real, and a reminder that no amount of professional training makes you immune to what motherhood puts you through.

Grab Allie's free ebook, It's About Damn Time, here: https://go.allietrimblelozano.com/damned-time-or

Allie sits down with nurse practitioner and hormone specialist Dr. Christy Blanco for a real conversation about perimenopause, menopause, and why so many women spend years being told to just push through it. They talk about the earliest signs the transition has started, the link between hormone loss and depression, why weight gain during this time isn't a willpower problem, testosterone therapy for women, PCOS misdiagnosis, and what to look for in a provider who will actually listen.

Grab Allie's free ebook, It's About Damn Time, here: https://go.allietrimblelozano.com/damned-time-or

Men have always had the golf course. Allie sits down with Lisa Hernandez, founder of El Paso Women's Network, to talk about why women need the same thing and why she got tired of waiting for someone to build it for her. The conversation moves fast from there: losing her husband suddenly, becoming an empty nester almost overnight, and the belief in her own unworthiness she had to torch to rebuild her life and income on her own terms. Grab Allie's free ebook, It's About Damn Time: https://go.allietrimblelozano.com/damned-time-or