Here are three things you’ll learn in this episode:

- The Role of Creative Concepting in Advertising: Ryan explains that his company focuses on transforming advertising agency strategies and scripts into visual concepts and animatics, primarily as a sales tool to secure large budgets for major commercial productions.

- Embracing AI in the Creative Production Pipeline: WBTDP has developed a custom pipeline integrating AI tools for 2D and 3D animation, significantly enhancing efficiency and enabling artists to create more polished, near-final productions from initial drawings.

- The Evolving Landscape of Advertising and AI's Future Impact: The discussion touches on how AI could lower the barrier to creating ads, leading to micro-targeted campaigns and a higher volume of creative content, while also addressing concerns about job displacement and the ethical implications of AI in the arts.

About Ryan and WB+TDP:

- Website: https://www.wbtdp.com/

- LinkedIn: https://www.linkedin.com/in/ryan11211/

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