In this episode, you will discover: 

• Starting with the unmet need 
• Improving mental health access 
• Human-centered design process

Key Takeaways: 

• Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that. 
• Improving mental health access isn’t only about considering physical factors that hinder people from being able to access the support that they need, it’s also about considering psychological ease. A person with social anxiety, for example, may find it very difficult to talk to initiate a phone call. 
• Commit to having a human-centered design process where your team discovers pain points and unmet needs. Talk to people, do surveys, and do research. Don’t create a product based on assumptions. 

“Let's make sure there's a real problem. Let's go through all the different workflows, let's talk to people, let's really understand what are the true unmet needs - the true pain points,? Then, let's have fun.” - Pablo Pantaleoni

About LifeStance Health:
LifeStance Health is one of the nation’s largest providers of outpatient mental health care. The company provides comprehensive mental health care for children, adolescents, and adults experiencing a variety of mental health conditions—from anxiety to PTSD to schizophrenia. LifeStance employs approximately 6,100 clinicians across 33 states and approximately 600 centers in a range of disciplines, including psychotherapy (talk therapy) and psychiatry (medication management), which ensures patients have access to a team of providers with the specific expertise in their unique diagnosis. LifeStance is committed to expanding access to mental healthcare across the country and accepts most commercial insurance plans (this is extremely rare in mental healthcare) to increase affordability.

Resources:
Website: https://lifestance.com/
LinkedIn: https://www.linkedin.com/in/pablopantaleoni/
Twitter: https://twitter.com/PabloPanta

Episode 52: Practical Applications of AI in Healthcare with Joseph Zabinski, PhD of OM1

Episode 13: Startup, Merger, and Mental Health Advice from CEO of Headspace Health, Russ Glass

Episode 46: Expanding a DTx Business from the EU to the US with Petter Aasa of Vitala

Episode 53: Transitioning a Pediatrics Research Project to a Commercial Healthcare Business with Picterus CEO Tormod Thomsen

Learn more from Carrie and Rebecca: 
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/ 
Website: https://nixongwiltlaw.com/  

Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/ 
Rebecca on LinkedIn:https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/