The abundance of data available today has been described as a sea change and its own economy. Data has enabled new products, services, businesses, and economies. How can designers thrive as data-savvy innovators in this new economy? What do designers need to know about data, machine learning, and artificial intelligence? In this talk, Jodi Forlizzi draws from multiple research and development efforts to present relevant findings about how to design in a new data-driven economy.