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AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?
Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales
For more details visit: https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/
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By A Junior VC
5
88 ratings
Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales
For more details visit: https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/
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