Daybreak

Daybreak

By The Ken

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
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Best of Daybreak

The most played episodes among Podcast App listeners.

  1. Number 1: Why Indigo went budget and premium at once

    For two decades, an Indian air ticket told you what kind of airline you were flying. Low-cost meant cheap and bare. Full-service meant meals and baggage folded into the fare. That line is now almost gone. Indigo's new Lite fare strips economy down to a cabin bag, even as its Stretch cabin and BluChips programme reach for the premium flyer Air India once owned. Passengers are uneasy but investors, holding the only serious listed bet in Indian aviation, are not. What do Indigo's owners understand that its flyers do not Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    11min
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  2. Number 2: Nykaa cracked fashion at last. Myntra sees no reason to panic

    After years of struggling to grow, Nykaa Fashion has finally found its footing. The past year brought a real resurgence. For a long time, the platform bet on building its own private-label brands, even pushing hard into ethnic wear. It leaned on discounts and backed small, up-and-coming labels. None of it delivered the growth it was chasing. So Nykaa Fashion changed course. That new strategy is at last starting to show results. What turned it around, and how long can it last? Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    9min
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  3. Number 3: Rapido broke the ride-hailing duopoly. Now it's coming for Zomato and Swiggy

    For over a year, India's restaurant association couldn't get Swiggy to return its calls. Then Rapido launched a food delivery app that charges restaurants zero commission — and Swiggy sent fifteen people to Bengaluru for an urgent meeting within days. The restaurants have a real grievance. On Swiggy and Zomato, commissions, ads, and discounts can eat up nearly a third of every order. On Rapido's platform, restaurants keep almost all of it. It's a good deal for restaurants. But even restaurant owners are wondering if it might be too good a deal to last. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    15min
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  4. Number 4: India's call centres are using AI to make agents sound American

    When you call an Indian call centre these days, the person answering might sound American — even if they've never left India. A new kind of AI can change an agent's accent in real time, mid-call, to sound more familiar to the customer. It's meant to build trust and cut hiring costs. But the same software that smooths out an accent often smooths away everything else too — laughter, tone, the small things that make a voice sound human. Some customers have started wondering if they're even talking to a real person. We dig into how this technology works, and what it costs the people whose voices are being rewritten. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    24min
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  5. Number 5: India got cheap Ozempic. No one knows how to sell it

    Ozempic went off-patent in India this year, and everyone from Novo Nordisk to Nestlé has rushed in expecting a billion-dollar market. Instead, growth has already stalled, and the reason isn't price. It's culture. While Hollywood joked about Ozempic on late-night TV and Serena Williams advertised a GLP-1 program for a tele-health platform at the Super Bowl, not a single Indian celebrity has admitted to using it. We trace why the drug ran out of India's easiest customers within months, why its next move — into Tier 2 and Tier 3 cities — might not work either, and what it would actually take to sell a $200-a-month injection in a country that's only now starting to believe that obesity is a disease. Read The Ken story about black market Ozempic here. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

    20min
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The podcast currently has 845 episodes available.

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