For two decades, an Indian air ticket told you what kind of airline you were flying. Low-cost meant cheap and bare. Full-service meant meals and baggage folded into the fare. That line is now almost gone. Indigo's new Lite fare strips economy down to a cabin bag, even as its Stretch cabin and BluChips programme reach for the premium flyer Air India once owned. 

Passengers are uneasy but investors, holding the only serious listed bet in Indian aviation, are not. 

What do Indigo's owners understand that its flyers do not

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Apple's newest iPhones landed in India with price hikes as high as 41%. And for the first time in years, there was no discount on older models to go along with it.

The memes pretty much came immediately. From selling kidneys to choosing between buying a phone or an Alto, a Royal Enfield or a vacation. People also couldn't help but notice that Apple's first foldable, the iPhone Duo, costs a lakh more in India than it does in the US.

But Apple is just a symptom of a larger problem. A global memory chip shortage is squeezing every phone maker and India's own tax structure is making it worse here than almost everywhere else. It's costing consumers, retailers and even the Government, which is slowly losing tax revenue to the grey market the price difference between India and elsewhere creates.

On this episode, host Rachel Varghese explores why India got hit the hardest and what happens when the workarounds like cheaper 4G phones, secondhand devices, and EMI, run out of road as well.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In February this year, India announced a sweeping overhaul of how it calculates GDP, fixing a measurement system the IMF had flagged as outdated just last November. It includes a new base year, better price data, and a wider net to count the informal economy. The number seems to be getting closer to reality.

But that raises a harder question.

For a country that has built its global identity around being the world's fastest growing major economy, what happens when the arithmetic changes? And does any of it actually reach 1.4 billion people?

Host Snigdha Sharma explores.

Tune in.

(This episode is a re-run. It was originally published on 26 Feb, 2026)

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Kids all over India are spending real money inside mobile games. And most of the time, they slip by the notice of the adults, until the bill or bank alert eventually arrives.

Most of them are using their grandparent's or some other relative's phone, where UPI pins are usually already saved, and they're not watching so closely.

In fact, Delhi's cybercrime cell has seen a rise in "fraud" complaints that turn out to be a child spending small amounts repeatedly on loot boxes and in-game stores. India's gaming law banned real-money games because but loot boxes slipped through, because it doesn't immediately count as gambling. But loot boxes don't have set items. You could spend Rs. 75 to open a box with a skin that's worth thousands, and it can even be resold for real cash.

So, is it gambling, or not?

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India’s new data protection law is reshaping how companies talk to customers on WhatsApp. Messages that once felt routine now carry legal weight and are tied to consent, security, and user rights. Since the Digital Personal Data Protection Act became operational, businesses have begun reworking how they collect and manage personal data. That shift has created a fast-growing market for compliance tools, drawing startups and established firms into the same space.

As companies rush to avoid heavy penalties, disagreements are emerging over who should manage consent and how independent they need to be.

The bigger question is how much control users will really have over their data.

Tune in.

*This episode was first published on January 27th 2026.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

This week, a 27-year-old researcher quit Anthropic warning AI could "kill us all," and the company's own safety lead agreed.

Meanwhile, OpenAI says it cracked a 200-year-old math problem — then got accused of muscling a rival's name off the credit.

Also, the AI lab with a supposed conscience got caught building a watchlist of AI critics that files activism next to terrorism.

And in Poland's Warsaw, 30 robots staged a protest to regulate AI.

After all of this, who actually gets to be the good guy in the AI race?

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India's foreign tourist arrivals slipped by about 8% from the year before to about 9 million in 2025, and a wave of recent reporting has finally made it a talking point. If you take out the business travellers and the diaspora visiting family, the number who came just to holiday in India may be closer to 3 million. 

And yet Indians have never travelled their own country more. Domestic trips have crossed 4 billion. The government is pouring thousands of crores into tourist circuits and temple towns like Varanasi and Ayodhya while spending almost nothing to bring foreigners in.

In this episode, host Snigdha Sharma asks who Indian tourism is really being built for now, and what India loses if the foreign visitor drops off the itinerary.

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In 1967, Air India paid Salvador Dalí for a custom ashtray with a live baby elephant, flown all the way to Spain. (Yes, really! Here's the proof.)
 
That was the airline. Flush with money, just about 14 years  into nationalisation. 

Today, it's asking its owners for $1.5 billion after its biggest loss ever, at more than 2 billion dollars.

Privatisation was supposed to fix Air India. Three years on, it still hasn't. But the real story isn't a failed sale. It's a fatal crash, a closed airspace, and an industry that runs on razor-thin margins everywhere. But the actual fix might be closer than you think. And already sitting on Air India's own cap table.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

After years of struggling to grow, Nykaa Fashion has finally found its footing. The past year brought a real resurgence. For a long time, the platform bet on building its own private-label brands, even pushing hard into ethnic wear. It leaned on discounts and backed small, up-and-coming labels. None of it delivered the growth it was chasing. 

So Nykaa Fashion changed course. 

That new strategy is at last starting to show results. What turned it around, and how long can it last? 

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

For over a year, India's restaurant association couldn't get Swiggy to return its calls. Then Rapido launched a food delivery app that charges restaurants zero commission — and Swiggy sent fifteen people to Bengaluru for an urgent meeting within days.

The restaurants have a real grievance. On Swiggy and Zomato, commissions, ads, and discounts can eat up nearly a third of every order. On Rapido's platform, restaurants keep almost all of it.

It's a good deal for restaurants. But even restaurant owners are wondering if it might be too good a deal to last.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.