Click IQ Academy Podcast

Akbar Karenga on Why Recruiters Need To Act More Like Marketers

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In this episode, Alan Walker talks to Akbar Karenga on why recruiters should act more like marketers if they want to be successful.

They talked about:-

  • His time managing 16 hiring managers across 16 countries globally - and why embracing cultural differences was key to doing it well
  • How lesser-known brands can compete
  • The need for recruitment to behave more like other functions if they want to secure c-suite buy-in
  • Business leaders demanding metrics that are meaningful to them - think "what's the bottom line impact"
  • How understanding your total addressable market of candidates is essential before you start hiring
  • Why pragmatic analysis of your recruitment process can lead to significant improvements
  • How approaching recruitment like sales & marketing is the key to our functions future success
    • ...more
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    Click IQ Academy PodcastBy Alan Walker