The current ‘fee for service’ billing model of medicine has led to complex, burdensome, and expensive costs of health insurance; short, often ineffective doctor visits, and many hidden costs. It leads not only to frustrated and confused patients, but high rates of physician burn out. This reality has, unfortunately, become our accepted norm.
Casey Talks with Dr. Gayle Hornberger, a family care physician and owner of Midnight Sun Family Medicine in Fairbanks. MSFM is a Direct Primary Care (DPC) practice which abandons the traditional ‘pay for service’ model, for a ‘membership-based’ approach that operates outside the red tape of insurance. The DPC model is a newer model that boasts better outcomes, potential cost savings to customers, and a more personal relationship with your family doctor. Casey and Dr. Hornberger discuss how a DPC practice operates, and what you can expect. This episode offers a peek behind the curtain of the medical insurance industry, the business of medicine, and the basics of the DPC model.