A sample walkthrough of what making a conscious investment looks like on a retail-investor level shows us how customizable the whole process is. Ultimately, conscious investing is less a virtue-signalling device and instead slowly becoming the status quo as the intersection between high ESG rankings and top financial returns grows day by day.

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Although rating systems and ESG-weighted financial instruments show that the conscious investing space has come a long way, the process is still deeply contextual. A sound conscious investment strategy involves figuring out how far you’re willing to go in terms of bringing in impact, which shade of the impact spectrum you place yourself in, and what values you want your portfolio to align with.

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Having an idea of each component in the ESG framework provides us with a better understanding of how the criteria for conscious investing aren’t rigid. While the examples mentioned here are synonymous with conscious investing, they’re also not exhaustive — however, having a rough idea of what each ESG component has to offer allows conscious investors to dig deeper into issues that align with them.

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Modern-day businesses are visible in almost every aspect of society – from our oil to our phones to our clothes, companies are at the middle of it all. It makes sense then that people who invest in companies and their customers are concerned with how that impact plays out beyond the world of profit and loss. ESG-driven conscious investing is a way to systematically build multidimensionality into your investing decisions – a way to allow profit and purpose to go hand in hand.

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The rise of at-home fitness during Covid-19 lockdowns created a tremendous opportunity for companies in the at-home fitness and wearables space. During this time, those that were primarily in the brick-and-mortar realm were forced to adapt or risk shutting down for good. As gyms have re-opened around the world, these companies will have to further innovate to keep up with their leading positions.

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Changing athleisure market demands have forced activewear brands (existing and new ones) to expand their product offering by keeping up-to-date with the latest all-day-every-day, tech, sustainability, and star power trends. No doubt that the sports apparel industry will have to move fast to keep up in the race of being top of consumers' minds.

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It all starts with you. Understanding your personal investment objectives and investing style is the first step you need to take on your investment journey. From there, educating yourself on markets, the benefits of portfolio diversification, and compounding interest over time are fundamental lessons to know whether you choose to be the decision-maker or have someone decide for you. 

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Gen Z is a generation of rule-breakers and trendsetters. They aren’t as quick as generations before them to fall into the mold of the traditional 9-5 corporate grind. Instead, they’ve found ways to make a living by leveraging their unique skills, lifestyles, and personalities. And as we’ve learned in this series, companies and entire industries are learning to take Zoomers seriously as they grow into respectable professionals and consumers.

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If the fashion industry wants the business of Gen Z, it’s going to need to offer more than just what they want to wear. As we have seen, companies are already changing the way they do business to appeal to the values, preferences, and expectations of Zoomers.

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 Zoomers are all about making big money moves. Whether it’s TikTokers giving out hot stock tips or personal finance podcast hosts explaining the ins and outs of purchasing your first home, Gen Z has plenty of educational resources to help them make financial decisions. There are also plenty of new-age financial services firms that offer the financial tools and resources they need on Zoomer terms.

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