Today, on Voices For Local, we feature the first online custom shirt brand in India – Bombay Shirt Company. Its dynamic founder Akshay Narvekar speaks to Monisha about gamifying the process of custom-designing your own shirt using a unique algorithm, making it through a pandemic in which people were stuck at home not wearing shirts to work or parties, acquiring brands looking to scale up and giving them a platform, putting customer care and after sales service over digital marketing and content creation, and what keeps him going during trying times. He also opens up about his reading and splurging habits, and what kind of boss he is! To check out Bombay Shirt Company’s work, log onto their website www.bombayshirts.com, and follow their journey on Instagram @bombayshirts. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram.

CREDITS:

Host: Monisha Singh Katial (Twitter & Instagram)

This is a Maed in India production.

Audio Engineer & Editor: Kartik Kulkarni

Creative Director: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Producer: Husein Haveliwala