Get ready to dive into the journey of Chris Morano, the Founder of Blue Water Marketing! Chris talks about his path from freelancing to owning an agency, and the lessons he learned along the way. He emphasizes the importance of having a process in place for lead generation, rather than relying solely on referrals. He also discusses the need for niche specialization and streamlining processes to grow efficiently. Chris now focuses on maintaining growth for the business and client retention, rather than marketing. He advises listeners to determine their vision for their agency and streamline processes accordingly.