Denise Lee, the founder of Alala, is a 10+ year fashion industry veteran. With experience in marketing, business development, and brand building, she leveraged her expertise into a personal journey while training for a triathlon in 2011, to discover fashion-forward activewear. This journey led her to create a luxury women's activewear line that reflected the style of contemporary NYC designers that she loved, but with the performance qualities of the best technical clothing in the marketplace.

In this episode of Just FlexIt™ Denise got personal to share the personalities and process that has become Alala. 

Off the Rack:

🎽 Denise was born and raised in Singapore, before moving to the United States. 

🎽Fashion has always been top of mind for Denise. At NYU School of Business (MBA), she was the VP of the Luxury and Retail club! 

🎽 Alala and Denise support many social causes. To learn more about these causes, check out their list here. 

Host: Austin Cohen (FlexIt Founder & CEO) and Justin Turetsky (Founding Team & COO) 

Guest: Denise Lee 

Producer: Eddie Sanchez