The Business Case For Women's Sports

By Caroline Fitzgerald

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroli... more

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FAQs about The Business Case For Women's Sports:

How many episodes does The Business Case For Women's Sports have?

The podcast currently has 164 episodes available.

The Business Case For Women's Sports episodes:

August 26, 2025 Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv
In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched, Women’s Sports Connect.
The Women’s Sports Connect is a groundbreaking new solution from Publicis Media & Publicis Sports helping brands invest in women’s sports at scale. 🚀
From media & content to sponsorships, NIL, and events, the Women’s Sports Connect program is helping to connect advertisers with opportunities to reach the women’s sports audience.
In this episode, hear Caroline & Talia discuss how Publicis is solving the fragmentation problem when it comes to women’s sports media, unlocking real business outcomes for brands, and making sure women’s sports don’t get left on the sidelines.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
35min
August 19, 2025Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort
In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge.
In April 2025, the USL Super League and Gainbridge announced a historic multi-year partnership that included naming rights.
The deal made Gainbridge the first-ever entitlement partner of a professional soccer league in the United States.
In this episode, hear:
What’s on the horizon for the Gainbridge Super League.
Why Gainbridge is dedicating over 40% of its sports sponsorship dollars to women’s sports.
Why it’s great business to invest in women’s soccer.
🗓️ Save-the-date! The Gainbridge Super League kicks-off on Saturday August 23, 2025 and will run through May 2026.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
28min
July 29, 2025Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson
In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.
Fielding has spent her career helping brands unlock value in sports, and now, in partnership with Co-Founder Ami Galani, she is focused on unlocking the incredible opportunity that exists at the intersection of women x sports.
Fielding & Ami created Tipt Ventures to identify and invest in businesses within the sports economy that serve women as athletes, fans, and consumers.
In this episode, Fielding shares:
⚡️ Why the team at Tipt Ventures believes women will be a driving force in the transformation of sports.
📈 Why early‑stage investment in women‑focused sports startups is the key to sustainable industry transformation.
🤝 Why centering women at every touchpoint isn’t just ethical, it unlocks new market growth in sports.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
34min
July 25, 2025Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom
In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.
TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.
Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.
In this episode, hear Sarah & Paula share:
📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
41min
July 22, 2025Ep. #157 How e.l.f. Beauty Is Boldly Disrupting Women’s Sports, ft. Patrick O'Keefe
In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.
e.l.f. has emerged as one of the boldest brands investing in women’s sports.
From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.
In this episode, Patrick shares:
🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.
🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more.
💬 Why it’s essential that brands get in the game & invest in women’s sports.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
26min
July 08, 2025Ep. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura Andriani
In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.
The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.
In this episode, Laura shares:
How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.
Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.
…AND why women’s sports have so much room for growth.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
28min
June 25, 2025 Ep. #155 How GameChanger Is Empowering Women To Play, Connect & Thrive Through Sports, ft. Dr. Rebecca Heiss & Leigh Irwin
In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger, which is a movement dedicated to keeping women involved in sports throughout their lives.
Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities.
Through their flagship initiative, Holding Court, they provide spaces for women to play basketball in a supportive & inclusive environment, welcoming women of all ages & skill levels to connect and play.
In this episode, hear Rebecca & Leigh share the inspiring founding story behind GameChanger, and why they are on a mission to keep adult women in the game.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
26min
June 20, 2025Ep. #154 How VICTRA Is Building The Ultimate Women’s Soccer Fan Experience, ft. Anna Smith
In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.
VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.
In this episode, Anna shares:
📱 Why digital access is critical to growing women’s sports fandom.
⚽ How VICTRA is organizing the women’s soccer ecosystem.
🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.
…AND why now is the perfect time to invest in women’s sports tech.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
20min
June 17, 2025Ep. #153 “It's Business” - Why The WNBPA Is Leaning On Business In Collective Bargaining Negotiations, ft. Terri Carmichael Jackson
In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).
For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA.
The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.
Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.
In this episode, Terri shares:
💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections.
💰The need for more investment into every aspect of women’s sports.
⚡️Why the mantra of current CBA negotiations is, “It’s business.”
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
40min
June 10, 2025Ep. #152 How Jodi Bondi Norgaard Is Disrupting Toys & Media To Empower Girls Through Sports, ft. Jodi Bondi Norgaard
In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.
Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image.
In this episode, Jodi shares:
The story behind founding a toy company that fought against harmful gender stereotypes.
Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle.
…and what it takes to build a purpose-driven brand that empowers young girls through sports.
More from GOALS
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
...more
28min

FAQs about The Business Case For Women's Sports:

How many episodes does The Business Case For Women's Sports have?

The podcast currently has 164 episodes available.

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