By Caroline Fitzgerald
4.9
4848 ratings
The podcast currently has 116 episodes available.
In episode #113 of 🎙️The Business Case For Women’s Sports, presented by Ally, we’re discussing a new report from Gather that analyzed the landscape of sports sponsorships among Fortune 500 companies.
The data revealed that 6% - or 33 companies - have sponsorship deals with the WNBA, NWSL, and PWHL, and of the 40 industries studied, not one sponsors women’s sports exclusively.
The apples-to-apples comparison between men’s & women’s sports leagues found that:
🏀 48 Fortune 500 companies sponsor the NBA, while 15 sponsor the WNBA
⚽️ 51 Fortune 500 companies sponsor the MLS, while 19 sponsor the NWSL
🏒 50 Fortune 500 companies sponsor the NHL, while 3 sponsor the PWHL.
In this episode, hear Dave Gaspar, the head of innovation at Gather, talk about the new report, and provide insights around what the data means for the future of women’s sports.
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In episode #112 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Kayla Green, the CMO of ATHLOS, which is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ✨ever ✨for a women’s-only track event.
On September 26th, ATHLOS will bring the fastest women in the world to New York’s Icahn Stadium to compete for a $500,000 prize purse + 10% of the event’s revenue.
The event is backed by Alexis Ohanian (the Founder of Reddit and Seven Seven Six Ventures and the husband of Serena Williams) who believes track & field is the next big opportunity in women’s sports.
ATHLOS NYC will feature six events: the 100m, 200m, 400m, 100m hurdles, 800m, and 1500m, and will be broadcast via YouTube, X, ESPN+, and DAZN.
Fans will not only see the fastest women in the world compete, but the event will also be headlined with a musical performance from Megan Thee Stallion.
In this episode, hear Kayla & Caroline discuss all of the details of ATHLOS, and how the event is raising the bar for women in track & field.
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In episode #111 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Santia Deck, a former track and field collegiate athlete who is trailblazing in women’s sports both on & off the field.
Santia first made history by signing the largest contract in the history of women’s tackle football - with being offered a multi-million dollar contract.
In the Summer of 2020, Santia made history again by becoming the first female athlete to own her own sneaker company, TRONUS.
In this episode, hear Santia discuss her work both on & off the field and talk about it’s great business to invest in women athletes.
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In episode #110 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janelle Anderson, the CEO of RIP-IT Sports.
The team at RIP-IT believes that women & girls deserve gear that fits flawlessly, performs optimally, and mirrors the unique requirements of all female athletes.
They are working to create better, more protective safety and performance gear for female athletes to help them elevate their game.
In this episode, hear Janelle & Caroline discuss how RIP-IT is making big moves with apparel and equipment for girls & women in volleyball, softball and soccer.
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In episode #109 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Rogers, a Private Wealth Advisor at Ellevest.
Ellevest is a woman-first financial company that is on a mission to get more money in the hands of women - which includes the sports industry.
In this episode, hear Cam & Caroline discuss why “nothing bad happens when women have more money”, how people can invest in women’s sports, and why it’s a big mistake to treat women’s sports solely as a “charity.”
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In episode #108 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Khristina Williams, a New York City based multimedia journalist, a Forbes 30 Under 30 honoree, a prominent voice in women’s basketball media, and the host of iHeartMedia’s new women’s basketball podcast.
The show, “In Case You Missed It with Khristina Williams,” is a weekly podcast where Khristina breaks down the biggest stories in women’s basketball.
Khristina began her journey covering women’s basketball when she founded the social-digital media platform Girls Talk Sports TV in 2018 after recognizing a large gender gap in basketball coverage.
Fast forward, and today Khristina is changing the game by delivering fans daily, original programming for women’s basketball in a multitude of ways - including through her latest venture with iHeartPodcasts.
In this episode, hear Khristina & Caroline discuss the story behind “In Case You Missed It with Khristina Williams” and why regular coverage of women’s basketball is essential to growing the game.
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In episode #107 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women’s Soccer League (NWSL).
The NWSL is breaking records at every turn. In the last year alone:
In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world.
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In episode #106 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Vandervort, the President of the USL Super League.⚽️
Kicking off on Saturday, August 17th, the USL Super League is a brand new professional women's soccer league in the United States.
As a Division I league, the USL Super Leagues aims to increase the number of professional women's soccer teams in the country, and create more jobs for women at the highest level of the sport.💰
In this episode, hear Amanda and Caroline discuss the league’s plans, and how the USL Super League is setting out to be a global leader in women’s soccer.
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Episode #105 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear from Dr. Nefertiti Walker, the co-author of the new book: “Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports.”
Dr. Walker recently co-authored the book with Dr. David Berri to give those who love women’s sports all the evidence they need to win the fight against online “trolls” who naysay or question the value of women’s sports.
In the book, Berri & Walker use arguments, humor, and empirical evidence to prove that what the “trolls” are saying is completely inconsistent with reality – and debunk the antiquated myths that exist about women’s sports.
In this episode, hear Dr. Walker tell the story behind the book, and break down why the “trolls” are very, very wrong about women and sports.
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Just in time for the Paris 2024 swimming competitions… 👀🏅
Episode #104 of 🎙️The Business Case For Women’s Sports, presented by Ally, featuring Shana Ferguson from USA Swimming.
USA Swimming has had quite a year leading up to the 2024 Paris Olympics.
ICYMI, the 2024 USA Olympic Trials took place at Lucas Oil Stadium in Indianapolis, Indiana – which is typically the home of the NFL’s Indianapolis Colts.
The venue allowed for the biggest crowd in history for an indoor swim meet, and viewership across every night of the Trials averaged 3.4 million viewers on NBC, making it the most-watched Olympic Trials since 2016.
In this episode, hear Shana share valuable insights around championing gender equity, and why marketing & uplifting women’s swimming has been a golden marketing strategy.
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Shop: goals-sports.com/shop
The podcast currently has 116 episodes available.