In episode 194 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jenny Nguyen, the CEO & Founder of The Sports Bra - which is the world’s first sports bar dedicated to women’s sports.
In 2026, The Sports Bra is entering its next era of growth with a new public investment campaign inviting fans to “Own A Piece of The Bra."
When The Sports Bra opened in 2022, there wasn’t a single bar in America dedicated exclusively to women’s sports.
Today, the brand is expanding nationally with franchise locations planned in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine – and a vision for 40+ locations by 2030.
In this episode, hear about:
🍺 Why The Sports Bra launched its new investment campaign
📈 The company’s rapid growth from one Portland bar to a national franchise brand
💸 How fans can now become investors in the future of The Bra
🌎 Why women’s sports represent a major untapped hospitality opportunity
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