The Business Case For Women's Sports

In episode 190 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Jennifer van Dijk, the Team President of the Boston Legacy FC. 

The NWSL expansion club is already off to a strong start in its inaugural season – from playing its first home match in front of 30,207 fans at Gillette Stadium to quickly establishing itself as one of the most exciting new teams in women’s sports.

From stepping into the role mid-launch to building a franchise from the ground up, Jennifer shares a behind-the-scenes look at:

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In episode 189 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Janet Napolitano – former U.S. Secretary of Homeland Security under President Obama and Founder of the UC Berkeley Center for Security and Governance.

Secretary Napolitano is now leading one of the most important (and overdue) initiatives in women’s sports: closing the data gap in women’s health and performance.

The Women’s Health and Performance Initiative (WHPI) at UC Berkeley is using secure, real-time data to better understand women’s bodies, improve performance, and reduce injury.

For decades, the vast majority of sports science research has been built on men – leaving women athletes underserved at every level.

In this episode, Secretary Napolitano breaks down:

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In episode 188 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Vanessa Fuchs – the CEO of WeCOACH, a nonprofit dedicated to recruiting, advancing, and retaining women coaches across all levels of sports.

When it comes to women in coaching, the numbers tell a story that’s impossible to ignore.

Before Title IX, more than 90% of women’s collegiate teams were coached by women. 

Today? ➡️That number has dropped to just ~41%.

In this episode, Vanessa breaks down:

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In episode 187 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jill Gonzalez – the Head of Consumer, Product & Tech Communications at StubHub.

StubHub has officially launched HerSportsHub – the first dedicated women’s sports ticket destination in the resale industry – creating a centralized, one-stop shop for fans to discover and attend women’s sports events across leagues like the WNBA, NWSL, and PWHL.

StubHub launched the platform after seeing a strong demand for women’s sports, like the demand for PWHL tickets jumping 252% on StubHub during the 2026 Winter Olympics.👀

In this episode, Jill breaks down:

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In episode #186 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Lucci – the Director of Special Projects at Women’s Health who leads the platform’s sports + athlete vertical.

As women’s sports continue to surge, major media platforms are evolving how they show up – and Women’s Health is leaning in.

With a legacy of connecting fitness, wellness, and storytelling, Women’s Health has been doubling down on in-depth coverage of women athletes – from the Olympics to pro leagues like the NWSL & WNBA – and meeting a growing demand from both audiences and advertisers.

In this episode, Amanda breaks down:

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In episode #185 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jennifer Lynne Williams, the Chief Development Officer at USA Basketball.

Jennifer & the team at USA Basketball know that their impact goes far beyond willing Olympic medals – it’s about the lessons sport can teach far beyond the court.

With that in mind, USA Basketball is focused on investing in youth development, coaching education, expanding access & opportunity for girls in basketball, and intentionally building pathways for women to lead – not just play – in sports.

In this episode, Jennifer breaks down the business case for investing in women & girls, why representation & access matter, and how USA Basketball is creating opportunities at every level of the game.

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In episode #184 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Brink – one of the fastest-rising stars in the WNBA and one of the most marketable athletes in women’s sports today.

From building a standout brand portfolio early in her career to her latest partnership with Optimum Nutrition, Cam is redefining how athletes build and leverage their personal brands – and how brands show up in women’s sports through athlete sponsorships.

In this episode, hear from Cam – who is a proven expert brand builder and marketer – on:

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In episode #183 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Erin Ryder & Emma May-Bradley, the co-founders of Playmakers Nashville, a newly launched nonprofit membership community focused on advancing & empowering women in all areas of sports.

Fresh off their launch, Erin & Emma are on a mission to build a more inclusive and equitable sports industry in Nashville & beyond.

Playmakers Nashville is already making an impact through:

In this episode Erin & Emma talk about the gap they saw in Nashville’s sports ecosystem, and how they stepped up to build a community for women in sports rooted in access, connection, and growth.

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In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports). 

In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry.

This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem.

At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future.

In this episode, hear:

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In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity. 

Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands. 

The key findings include: 

In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement. 

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