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Alan Barnhart grew up in Memphis, where his parents ran a small crane and rigging company. After college he sensed a call to missions just as his parents invited him and his brother to take over the family business. As he wrestled with the decision, God’s answer was clear; Alan’s full-time ministry was the business world.
From day one, the brothers regarded the company as God’s. To guard against the spiritual risks of wealth, Alan set a “lifestyle finish line,” capping his personal income at the level of a ministry worker. They also committed to give 50% of annual profits to God’s Kingdom. Over the next 39 years, the once-small firm grew toward a billion-dollar enterprise and now channels millions each year into gospel work. Later, Alan and his brother formalized their conviction by transferring 100% of their ownership to a charitable trust, while continuing to lead the company.
Alan’s example has inspired a generation of givers to steward their families, businesses, and resources with wisdom and courage. You won’t want to miss this story.
Major Topics Include:
Matthew 19:23 | A Warning for the Rich
And Jesus said to his disciples, “Truly, I say to you, only with difficulty will a rich person enter the kingdom of heaven.
Matthew 6:24 | Choose Your Master
“No one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other. You cannot serve God and money.
Matthew 6:19-20 | Treasures in Heaven
“Do not lay up for yourselves treasures on earth, where moth and rust[e] destroy and where thieves break in and steal, but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal.
Luke 12:13-21 | The Parable of the Rich Fool
1 Timothy 6:6-7 | Godliness with Contentment
But godliness with contentment is great gain, for we brought nothing into the world, and we cannot take anything out of the world.
Luke 21:1-4 | The Widow’s Offering
Matthew 5:16 | Your Good Works Give Glory to the Father
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.
Matthew 6:3-4 | A Time for Giving in Secret
If you have a thought about something you heard, or a story to share, please reach out! You can find us on Instagram, Facebook, and LinkedIn. You can also contact us directly from our contact page. If you want to engage with the Finish Line Community, check out our groups on Facebookand LinkedIn.
By The Finish Line Team5
5252 ratings
Alan Barnhart grew up in Memphis, where his parents ran a small crane and rigging company. After college he sensed a call to missions just as his parents invited him and his brother to take over the family business. As he wrestled with the decision, God’s answer was clear; Alan’s full-time ministry was the business world.
From day one, the brothers regarded the company as God’s. To guard against the spiritual risks of wealth, Alan set a “lifestyle finish line,” capping his personal income at the level of a ministry worker. They also committed to give 50% of annual profits to God’s Kingdom. Over the next 39 years, the once-small firm grew toward a billion-dollar enterprise and now channels millions each year into gospel work. Later, Alan and his brother formalized their conviction by transferring 100% of their ownership to a charitable trust, while continuing to lead the company.
Alan’s example has inspired a generation of givers to steward their families, businesses, and resources with wisdom and courage. You won’t want to miss this story.
Major Topics Include:
Matthew 19:23 | A Warning for the Rich
And Jesus said to his disciples, “Truly, I say to you, only with difficulty will a rich person enter the kingdom of heaven.
Matthew 6:24 | Choose Your Master
“No one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other. You cannot serve God and money.
Matthew 6:19-20 | Treasures in Heaven
“Do not lay up for yourselves treasures on earth, where moth and rust[e] destroy and where thieves break in and steal, but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal.
Luke 12:13-21 | The Parable of the Rich Fool
1 Timothy 6:6-7 | Godliness with Contentment
But godliness with contentment is great gain, for we brought nothing into the world, and we cannot take anything out of the world.
Luke 21:1-4 | The Widow’s Offering
Matthew 5:16 | Your Good Works Give Glory to the Father
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.
Matthew 6:3-4 | A Time for Giving in Secret
If you have a thought about something you heard, or a story to share, please reach out! You can find us on Instagram, Facebook, and LinkedIn. You can also contact us directly from our contact page. If you want to engage with the Finish Line Community, check out our groups on Facebookand LinkedIn.

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