Successful organisations recognise that excellence in customer experience is the next great battleground in business.

Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.

Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.

In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

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Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

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www.theopticalentrepreneur.com