In this episode of the Optical Entrepreneur Podcast, Conor sits down with Dean Waugh, founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking like retailers. The conversation explores why design has such a big impact on revenue, the importance of effective dispensing spaces, and how to create a memorable customer experience from start to finish. Dean shares why practice owners should adopt the mindset that every day is grand opening day, highlights common design mistakes, and explains the value of brand consistency across your website, logo, and practice design. Whether you’re planning a refurbishment or just want to see your practice through fresh eyes, this episode will help you think differently about how design shapes the success of your business.

Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction.

Conor announces his new book for independent opticians—sharing the philosophy that’s shaped his 20+ years in practice and 10 years in Optical Success Academy.

The “Eyewear Opportunity” explained – how mastering this one area can unlock freedom, profitability, and team-driven growth.

Business philosophy > random tactics – why principles and clarity matter more than hustle when building a practice that works long term.·     

How Conor takes 9 weeks off a year and still grows his £1.4M practice—through intentional design and a clear purpose.

You’ll learn: How to get your team fully bought into the vision Why not doing weekly meetings is costing you The one shift that makes your team grow (and your business with it) If you want to travel more, step back a little, or just stop being the bottleneck in your own business—these strategies work.

Here's what Sir Clive and I will cover:

The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear. (Most optometrists do not want to believe it, but those who embrace this truth will experience the income, freedom, and success others only dream about.)

How to grow your revenue by 20% or more this year without spending any more money on marketing or hiring more staff. (Yes, I know it sounds unbelievable, but I have implemented this system and experienced this phenomenon several times in my practice’s growth trajectory.)

How fixing this one thing can give you a team of superstars who increase your profits without wasting time or money on hiring the wrong people. (The secret is hiding in plain sight, but only the most elite practices know what it is.)

How YOU can be a far more effective leader this year – with the personal help and methods of World #1 Coach Sir Clive Woodward. (Whether you’re a seasoned leader, trying to step back, or still trying to figure it all out Sir Clive will make you a stronger and far more confident and skilled leader)

How to succeed faster in 2025 – Have you been spinning your wheels trying to implement changes in your practice? You'll probably shake your head wondering, "Why didn't I think of that," when you hear this but immediately want to implement what we share with you.)

And much, much more.

Explore the idea of living life in four-year chapters and turning setbacks into opportunities. Whether you're in the optical industry or any business, you'll find valuable tips on leadership, teamwork, and continuous learning. Sir Clive's advice on critical thinking and adaptability under pressure will help you make better decisions and achieve your long-term goals.

Don't miss out on these practical insights to boost your business and leadership skills!

Conor gives you the secret to make every customer interaction a successful and meaningful one. Learn how the right words, scripts, and stories can make decisions easier for customers and skyrocket your sales. 

You’ll get practical tips for overcoming mental barriers, making quick decisions, and staying humble to keep improving your practice. Tune in and take the first step towards making your optical practice a big success.

Get practical strategies like using Facebook's local targeting to maximize your marketing budget. Inspired by Pret's model, Mark and Conor highlight the importance of a strong internal culture and involving your team in marketing efforts for better results

Tune in, take notes, and transform your marketing to make a big impact.