Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction.

Conor announces his new book for independent opticians—sharing the philosophy that’s shaped his 20+ years in practice and 10 years in Optical Success Academy.

The “Eyewear Opportunity” explained – how mastering this one area can unlock freedom, profitability, and team-driven growth.

Business philosophy > random tactics – why principles and clarity matter more than hustle when building a practice that works long term.·     

How Conor takes 9 weeks off a year and still grows his £1.4M practice—through intentional design and a clear purpose.