The Optical Entrepreneur

Listen to this episode and get your team to listen to it urgently and start having better conversations with patients and stop giving up when they tell you they can’t afford it.

I also reveal the one mistake - that I guarantee is happening in your practice, that is stopping you selling sunglasses. This one mistake could be costing you thousands and you’ve not even realised it’s happening.

In the episode listen to a live snippet of a Q&A from our staff training workshop. Conor and his team take on more awkward conversations with grace and good humour, but always making sure the message is received!This one is all about dress codes, and how you tackle the thorny issue of how you to tell someone they need to step it up in the style department. 

Would you like to know the Ultimate Success Formula? Listen to today’s podcast to learn this CRUICAL lesson to creating success in your business.

Would you like your team trained by Conor (AND the Jones And Co. team) live in Manchester this June?

• I will train your staff for you LIVE! Your staff, my staff and Me.
   
• This is for your dispensing team, reception team and optical assistants, and optometrists.
   
• Each year we have NEW topics, roundtable discussions and new workshop exercises.
   
• And this event is where your team will get to see behind the scenes of Jones And Co. and what makes it work, with a live 'access-all-areas' tour.

Here's What We'll Cover With Your Staff:

• How to dispense highest value frames and lenses and present pricing and options 
   
• How to do a styling consultation and eyewear discovery conversation
   
• How to select frame stock and work with niche eyewear
   
• How to deliver world class customer service that gets more referrals
   
• Advanced training from me on daily habits we use to operate the practice and how we achieved record growth in the last 12 months
   
• Overcome mental hurdles
   
• Learn how to best work with you
   
• Panels, workshops, role plays, Q&A and more

I will send them back to you with:

• More excitement for their job!
   
• A renewed FOCUS on how they can help your practice grow.
   
• A clearer vision for where your practice is going.

For more information about the staff training workshop email Carina: [email protected]

This is a special episode of the Optical Entrepreneur, we’ve refreshed the format so that we can take you even more behind the scenes of Jones And Co. Styling Opticians and give you even more sneak peeks into Optical Success Academy and what we’re working on with our members. 

Every year in Optical Success Academy we hold an annual conference for our community of independent optometrists, opticians, and practice owners. We go out of our way to make this an amazing event over a couple of days. This episode of a snippet of one of those events.

In this episode you will hear a Q&A with one of our keynote speakers, Will Butler-Adams director and CEO of Brompton Bikes, the iconic folding bike. Will is one our favourite ever keynote speakers and you will hear Will and Conor field question that were asked by our members at the event.

This special episode is packed full of lessons that are still critically important today, that you’ll get a ton of value from. Enjoy!

On this episode Conor and Michael talk about:

• Why storytelling is the secret to attracting your ideal clients and patients
• The two most important types of stories you should be telling for effectively marketing your practice
• How to build trust, expertise and likeability with the power of story
• The 6 step proven process for story telling that removes the mystery and any fear you may have about not being a good story teller
• How to make sure your staff know how to tell stories that sell
• And much more!

In this episode Conor and Martin talk about:

• The most important factors in forming a new habits
• The types of habit that are critical for achieving growth in your business
• Why SMART goals are slightly stupid 
• And much more!

Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more.

Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

Sea2see is using business as a force for good. They are a Certified B Corporation and leaders in the global movement for an inclusive, equitable, and regenerative economy. The B stands for “benefit” and refers to benefiting workers, the community and the environment. 

On this episode Conor and Francois discuss:

• How any practice can be a force for good – how to find a higher purpose in your work
• The importance of staying true to your values and being authentic
• The inspiring Sea to See origin story and how it became much more than just an eyewear brand
• How any independent practice owner can make a difference in their community, for their staff and clients and the environment

https://www.sea2see.org/

https://www.sea2seefoundation.org/