Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more.

Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

Sea2see is using business as a force for good. They are a Certified B Corporation and leaders in the global movement for an inclusive, equitable, and regenerative economy. The B stands for “benefit” and refers to benefiting workers, the community and the environment. 

On this episode Conor and Francois discuss:

• How any practice can be a force for good – how to find a higher purpose in your work
• The importance of staying true to your values and being authentic
• The inspiring Sea to See origin story and how it became much more than just an eyewear brand
• How any independent practice owner can make a difference in their community, for their staff and clients and the environment

https://www.sea2see.org/

https://www.sea2seefoundation.org/

On This Episode Conor and Henry Discuss:

• What it means to be an hour a day entrepreneur
• How to have autonomy and more control over your business and your life
• The 3 most important areas to invest your time
• The science that you must learn to grow your practice
• Specific strategies and habits that will change your practice and your productivity
• And much more!

In this episode Conor and Brad talk about:

• How your culture affects your ability to attract and retain fantastic employees – and how to get this important benefit working for you
• Why you should stop doing some meetings entirely and save time and what to do instead
• How to free yourself from being the bottleneck in your practice so your team can take many more tasks off your plate saving you time and giving you more freedom from your practice and superior financial results
• Practical exercises that will increase energy and passion and engagement with your team
• How stronger culture creates increases revenue and profitability

https://performancepointllc.com

Brad Federman's book Cultivating Culture is available to buy on Amazon

On this episode Conor and Jason discuss:

• Why the story of your practice matters to your clients and patients
• How to make clients want to spend 1000 USD or GBP on eyewear
• The recent changes in the US and UK optical markets
• Frame buying tips
• How to get your team passionate about eyewear
• The key to live events and great trunk shows

And more!

www.kirkandkirk.com

www.theopticalentrepreneur.com

www.opticalsuccessacademy.co.uk

www.opticalsuccessacademy.com

In this interview Conor and Steve discuss:

• The link between risk and growth and what your practice can learn from Amazon’s approach to risk
• One counter-intuitive leadership principle that will help your practice achieve more breakthroughs
• Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business
• How independent businesses can strategically compete against Amazon
• And more

 https://thebezosletters.com

This episode is full of insights and lessons from the hospitality industry, that will help you grow your practice. 

On This Episode Conor and Selina talk about:

• How to earn the respect of your team and be a better leader
• How to craft your reputation and become a person of influence in your community
• How to play to your strengths as an independent business
• How to grow through challenges 
• And much more!

On this episode Conor talks to Damian about the unique business philosophy behind his success in the hospitality industry, his approach to team leadership and combating staff burn out. Damian also talks about what gave him the confidence to go high end, and how he’s had to constantly re-invent, evolve, and adapt after the pandemic.

In this episode Damian offers a ton of advice to help you grow your practice and keep it fresh and exciting. 

There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from? 

In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver a premium experience and charge premium prices and more!

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

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Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

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Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence.  Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence.  His books have been translated into 28 languages.   He is also the host of the popular podcast Maximize Your Influence. 

On this episode Conor and Kurt talk about his book Maximum Influence and the conversation dives deep into the 12 universal laws of persuasion.

If you want to improve your practice and reach your goals, your ability to persuade, influence and motivate your target market and potential patients, your existing patients, and your staff is critical. This really is one of the most important subjects to understand and to master so that you can lead your practice and your team to success. This episode is full of takeaways that will help you and your team improve your Persuasion IQ.