On this episode Conor and Michael talk about:

• Why storytelling is the secret to attracting your ideal clients and patients
• The two most important types of stories you should be telling for effectively marketing your practice
• How to build trust, expertise and likeability with the power of story
• The 6 step proven process for story telling that removes the mystery and any fear you may have about not being a good story teller
• How to make sure your staff know how to tell stories that sell
• And much more!