There are many lessons out there from successful companies for the small business owner and entrepreneur. Who better than one of the most recognisable and beloved brands in the world to learn from? 

In this episode, one of the foremost experts on Disney and author of the book ‘Walt Disney’s Way’ explores the two big reasons why your business should model Disney, how to approach risk taking successfully in your practice, why innovators make more money than inventors, the reason why two out three visitors to Disney theme parks are repeat guests, the mindset required to deliver a premium experience and charge premium prices and more!

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

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Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

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Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence.  Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence.  His books have been translated into 28 languages.   He is also the host of the popular podcast Maximize Your Influence. 

On this episode Conor and Kurt talk about his book Maximum Influence and the conversation dives deep into the 12 universal laws of persuasion.

If you want to improve your practice and reach your goals, your ability to persuade, influence and motivate your target market and potential patients, your existing patients, and your staff is critical. This really is one of the most important subjects to understand and to master so that you can lead your practice and your team to success. This episode is full of takeaways that will help you and your team improve your Persuasion IQ.

Successful organisations recognise that excellence in customer experience is the next great battleground in business.

Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.

Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.

In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

In this episode, Conor talks with Kevin about his book – Why The Best Are The Best.

You’ll get an up-close look at how and why the best are the way they are. In any field; sports; business; optometry. There are common principles in play. Kevin’s insights will help you see these same mindsets, habits and strategies are not just for elite athletes or the otherwise famous. We can all insert them into our lives and careers to help us become our best.

As a coach of the 2008 NBA Champion Boston Celtics, Kevin Eastman has lived in the world of the best while observing and studying them every day. He studies what makes the best their best – their habits, mindsets, strategies, and everyday choices.

Over his 40 years in the game of basketball at the college and professional levels, Kevin Eastman has become widely known as one of the very best teachers in the game.

Resources Mentioned on this episode:

www.kevineastman.net

Twitter: @kevineastman

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

***

Become A Member: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.opticalsuccessacademy.com

www.opticalsuccessacademy.co.uk

www.greatopticalmarketing.com

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com

In this episode, Conor talks with Fred about his book – Winning On Purpose: The Unbeatable Strategy of Loving Customers.

You’ll discover how NPS feedback from millions of customers has revealed that the previously invisible forces of love and loyalty drive business success. Fred explains why most NPS practitioners achieve just a small fraction of the system’s potential, and how leading practitioners use it as a moral compass to ensure people are treated right.

Fred reveals the difference between ‘good profits’ and ‘bad profits’ with the revolutionary Earned Growth Rate which provides the accounting twin to complement NPS, ensuring firms earn ‘good profits’ – generated when customers come back for more and bring their friends.

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to [email protected]

***

Stay Up to Date: Consider signing up for Optical Success Academy membership and the Look Over My Shoulder Marketing Program with Conor Heaney. 

To learn more visit:

www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

***

Follow this show and Conor Heaney at:

www.theopticalentrepreneur.com