On this episode Conor and Jason discuss:

• Why the story of your practice matters to your clients and patients
• How to make clients want to spend 1000 USD or GBP on eyewear
• The recent changes in the US and UK optical markets
• Frame buying tips
• How to get your team passionate about eyewear
• The key to live events and great trunk shows

And more!

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www.theopticalentrepreneur.com

www.opticalsuccessacademy.co.uk

www.opticalsuccessacademy.com