The Optical Entrepreneur

Stop Selling Frames. Start Creating Meaningful Eyewear Experiences.

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Guest

Lorena Serrano

Founder & Creative Director, Nina Mûr Eyewear

Topics Discussed
  • Lorena's journey into the optical industry
  • Building Nina Mûr from the ground up
  • Personalisation and client involvement
  • Sustainability and local production
  • Why storytelling matters more than ever
  • The changing definition of luxury
  • Differentiating an independent practice
  • Creating a business that reflects your personality
  • Why clients need courage to express themselves through eyewear
  • Building trust between client and optician
  • Team training and creating belief
  • Creativity, inspiration and design
  • Entrepreneurship as self-development
  • Defining success beyond money
    • ...more
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    The Optical EntrepreneurBy Conor Heaney
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