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Alana Brittain: The Sales Evolution: Survival of the Fittest
In this episode of Redefining Sales, we’re excited to share a replay of the first session of our popular The Sales Crossroads: Evolution or Extinction webinar series!
We look back on our conversation with Alana Brittain, APAC Sales Leader at LinkedIn, who brings over 15 years of sales expertise and a reputation for building high-performing teams. Alana shares her inspiring journey from her early start in sales at her family’s delicatessen to leading a team of talented sales professionals at one of the world’s most influential tech companies. Her story embodies purpose, passion, and an unwavering commitment to fostering a thriving sales culture.
Throughout this conversation, Alana unpacks the strategies that make her teams excel, from prioritising grit and curiosity to balancing operational excellence with creative problem-solving. Outside of work, she’s kept busy by her three young children, cheering for the Swans, and indulging in her love for books and live music.
Tune in as we explore:
Discover the transformative power of generative AI and why Millennials and Gen Z are the decision-makers to watch.
Learn Alana’s tips for cutting through digital noise and making each customer interaction count.
Why connecting beyond the primary decision-maker can dramatically increase your chances of closing deals.
Understand how LinkedIn prioritises high-potential accounts and uses AI to unlock productivity and customer insights.
Find out how different generations prefer to connect and why offering diverse communication channels is essential in today’s sales environment.
The importance of upskilling and staying agile as technology and customer needs evolve rapidly.
Learn why the focus has moved to meaningful connections and how quality over quantity is the new sales mantra.
Whether you’re a seasoned sales leader or just starting your journey, this episode offers practical insights and strategies to elevate your sales game and build long-lasting client relationships.
Tune in for an inspiring conversation with Alana Brittain that could redefine how you approach sales in today’s digital world!
Check out Alana:
► LinkedIn: https://www.linkedin.com/in/alanabrittain/
Connect with Abbie on:
► LinkedIn: https://www.linkedin.com/in/abbiecwhite/
► Website: https://www.abbiewhite.com.au/
► Subscribe to Sales REV UP
Follow Sales Redefined on:
► LinkedIn: https://www.linkedin.com/company/salesredefined/
► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ
Enjoyed this episode and want more?
Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast
View all episodes
By Abbie WhiteIn this episode of Redefining Sales, we’re excited to share a replay of the first session of our popular The Sales Crossroads: Evolution or Extinction webinar series!
We look back on our conversation with Alana Brittain, APAC Sales Leader at LinkedIn, who brings over 15 years of sales expertise and a reputation for building high-performing teams. Alana shares her inspiring journey from her early start in sales at her family’s delicatessen to leading a team of talented sales professionals at one of the world’s most influential tech companies. Her story embodies purpose, passion, and an unwavering commitment to fostering a thriving sales culture.
Throughout this conversation, Alana unpacks the strategies that make her teams excel, from prioritising grit and curiosity to balancing operational excellence with creative problem-solving. Outside of work, she’s kept busy by her three young children, cheering for the Swans, and indulging in her love for books and live music.
Tune in as we explore:
Discover the transformative power of generative AI and why Millennials and Gen Z are the decision-makers to watch.
Learn Alana’s tips for cutting through digital noise and making each customer interaction count.
Why connecting beyond the primary decision-maker can dramatically increase your chances of closing deals.
Understand how LinkedIn prioritises high-potential accounts and uses AI to unlock productivity and customer insights.
Find out how different generations prefer to connect and why offering diverse communication channels is essential in today’s sales environment.
The importance of upskilling and staying agile as technology and customer needs evolve rapidly.
Learn why the focus has moved to meaningful connections and how quality over quantity is the new sales mantra.
Whether you’re a seasoned sales leader or just starting your journey, this episode offers practical insights and strategies to elevate your sales game and build long-lasting client relationships.
Tune in for an inspiring conversation with Alana Brittain that could redefine how you approach sales in today’s digital world!
Check out Alana:
► LinkedIn: https://www.linkedin.com/in/alanabrittain/
Connect with Abbie on:
► LinkedIn: https://www.linkedin.com/in/abbiecwhite/
► Website: https://www.abbiewhite.com.au/
► Subscribe to Sales REV UP
Follow Sales Redefined on:
► LinkedIn: https://www.linkedin.com/company/salesredefined/
► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ
Enjoyed this episode and want more?
Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast
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