In this episode, we talk with James Harrison, CEO of INVISUS and Todd Williams, VP of Sales/Marketing of INVISUS about the alarm industry's unique and opportune role in cybersecurity protection as our physical lives and digital lives converge more and more. We discuss how packaging cybersecurity with alarm system installations can increase RMR, improve customer loyalty, and diversify products. Plus, some upselling tactics to help customers understand the incredible value of cybersecurity protection.
James is the founder and CEO of INVISUS, an industry pioneer in cybersecurity and identity theft protection for both the home and business markets. As chief strategist and product visionary for INVISUS, he led the development of the company’s iDefend personal and home cyber defense program and as well as the InfoSafe cyber risk management platform for SMBs.
Todd has spent the last 30 years in technology sales and marketing and has a history of building and mentoring sales professionals utilizing team-focused sales processes. He is currently the VP Sales/Marketing for INVISUS, a cybersecurity technology organization based in American Fork, Utah.