This episode of the Broadband Bunch features host Brad Hine broadcasting live from Mountain Connect 2024 in Denver, Colorado. Brad is joined by Jess Gilbert, the Director of Marketing and Communications at Matanuska Telecom Association (MTA) based in Palmer, Alaska. Jess discusses MTA's unique challenges and initiatives in extending broadband in rural Alaska, including their innovative approach to integrating eSports into their community engagement and their adaptation to local wildlife and environmental considerations in infrastructure projects. The episode explores the evolving landscape of rural broadband deployment, particularly how MTA is addressing the needs of a younger demographic while respecting cultural and ecological sensitivities unique to Alaska.